{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise","slug":"the-trust-first-approach-behind-carter-eve-jewelry-s-rapid-rise","published_at":"2026-01-05T00:15:20+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/the-trust-first-approach-behind-carter-eve-jewelry-s-rapid-rise","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/carter-eve-jewelry-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/c8973e23-3e59-44c2-ba1f-012863c20b99/stream.mp3","summary":"Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-year growth rate. Selling exclusively via their Shopify site. In this episode, Carter reveals how she scaled her luxury jewelry brand to $1.2M using a made-to-order model, high-touch service, and smart offline pop-ups. A must-listen for anyone selling high-value products online. Hit PLAY to hear: ⭐ How Carter scaled a $1.2M luxury jewelry brand with zero full-time staff. 💎 Why made-to-order products can outperform traditional inventory in eCommerce. 📲 The high-touch customer service strategy that turns buyers into lifelong fans. 🎪 How offline pop-ups and events drive massive online sales (and trust!). 🌱 Why ethical sourcing is now a must-have for modern jewelry buyers. 🚀 The growth tactics that helped Carter hit 25% YoY growth—while still designing every piece. Key timestamps to dive straight in: [03:43] Hands-On Jewelry Design Process [08:39] Ethical Gemstone Sourcing Insights [12:22] \"Future Plans for Outsourcing\" [15:04] \"In-Person Events: Essential Connection\" [16:28] Pop-Up Events and Collaborations [19:45] Listen to Carter’s Top Tips! Full episode notes here: https://ecmp.info/576 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: h…","meta_description":"Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1552,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/the-trust-first-approach-behind-carter-eve-jewelry-s-rapid-rise/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/the-trust-first-approach-behind-carter-eve-jewelry-s-rapid-rise.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}