{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"The Search-Driven Fashion Strategy That Helped Spirithoods Scale","slug":"the-search-driven-fashion-strategy-that-helped-spirithoods-scale","published_at":"2026-06-08T00:15:26+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/the-search-driven-fashion-strategy-that-helped-spirithoods-scale","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/spirithoods-latif-hamilton-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/9de86f4a-8c71-4e0c-8169-7a8cca5897d3/stream.mp3","summary":"Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify store and wholesale, and sell over $4 million of fashion a year. In this episode, Latif shares how Spirithoods uses SEO and search trend data to shape everything from product design to launch timing and product naming. It’s a fascinating look at how eCommerce brands can blend creativity with data to drive growth, build customer demand, and stay resilient in a turbulent fashion market. Hit PLAY to hear: 🔍 How Spirithoods uses SEO data to decide which products to create 📈 The search trend strategy behind their $4M fashion brand growth 🛍️ Why timing your product launches can massively impact sales 🎯 The tiny SEO tweaks that help products rank higher on Google 🔥 How festival season and pop culture drive ecommerce demand ⚠️ The harsh reality of tariffs, fashion bankruptcies & surviving market chaos Key timestamps to dive straight in: [04:38] Launching eCommerce after trade show [07:50] Preparing for business changes [11:02] Microplastic pollution and solutions [14:37] How Spirit Hoods took off [18:48] Using SEO to guide trends [19:38] Spotting trends in yellow fashion [24:44] Timing product launches with trends [26:21] Tying product development to SEO [30:13] Listen to Latif’s Top Tips! Full episode notes here: https://ecmp.info/598 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor…","meta_description":"Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sel…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2517,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/the-search-driven-fashion-strategy-that-helped-spirithoods-scale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/the-search-driven-fashion-strategy-that-helped-spirithoods-scale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}