{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"How to Grow Sales in 2026","slug":"how-to-grow-sales-in-2026","published_at":"2026-02-02T01:15:40+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/how-to-grow-sales-in-2026","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/success-ecommerce-2026-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/0e211a79-3d22-4683-bd98-7a7258dd83b9/stream.mp3","summary":"In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move the needle for eCommerce brands in 2026? Chloe is joined by three expert voices from very different corners of eCommerce – growth, consumer behaviour, and AI – to unpack what’s working, what’s not, and where brands should be focusing their time, energy, and budgets this year. From TikTok growth and AI-powered customer experience to brand trust, tech stacks, and surviving economic pressure, this is a practical, wide-ranging conversation designed to help you grow smarter in 2026. Hit PLAY to hear: Why TikTok is still the fastest growth lever for eCommerce (even without TikTok Shop) 📈 How brands are using AI to unlock 5–10% more revenue — without replacing their team 🤖 The #1 mistake brands are making by chasing trends (and how it’s killing long-term growth) 🚫 Where to start with AI if you want real results, not expensive experiments ⚙️ How economic pressure is changing how customers buy — and what that means for your strategy 💸 What to stop doing in 2026 to free up time, budget, and headspace for growth ✂️ Key timestamps to dive straight in: [04:51] \"Future Advice for Brands\" [06:35] \"Buying Decisions: Risk and Behavior\" [11:55] AI: Essential for Business Efficiency [17:44] \"Action-Driven Brands Drive Growth\" [27:32] Amazon's Evolution & AI Branding [30:09] Essential eCommerce Tools and Strategy [39:12] AI for High-Quality SEO Content [42:44] \"Target Right Customers, Build Trust\" [46:29] Maximize ROI with AI Tools [47:39] \"Focus on Customers, Not Chaos\" Full episode notes here: https://ecmp.info/580 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the…","meta_description":"In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3220,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/how-to-grow-sales-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/how-to-grow-sales-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}