{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein","slug":"how-sticking-to-one-core-product-drove-project-repat-s-12m-ecommerce-success-with-nathan-rothstein","published_at":"2026-04-20T00:15:47+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/how-sticking-to-one-core-product-drove-project-repat-s-12m-ecommerce-success-with-nathan-rothstein","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/project-repat-returns-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/70ee2c80-726e-44c2-be2a-a58c4083ce02/stream.mp3","summary":"Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year. Returning to the podcast a decade after his first appearance, Nathan shares how staying focused on one core product, building trust, and adapting to challenges like COVID and iOS changes have powered their long-term growth – while continuously refining their marketing and operations. Hit PLAY to hear: How they built a $12M eCommerce brand by not launching new products 🚫 The “triple down” strategy that turned one idea into long-term success 💡 Why trust is the #1 factor driving conversions (and how to build it fast) 🔐 The “nice nagging” email strategy that turns procrastinators into customers 📩 What really happened to their business after Apple’s iOS changes 📉➡️📈 How Meta’s new algorithm helps small brands find the right customers 🎯 Key timestamps to dive straight in: [06:00] \"T-Shirts Into Memory Blankets\" [07:19] \"Turning T-Shirts Into Memories\" [10:48] Remote Team Dynamics. [15:40] \"T-Shirt Prep & Deadlines\" [18:30] Women Athletes & Trust Building [20:46] Listen to Nathan’s Top Tips! Full episode notes here: https://ecmp.info/591 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy","meta_description":"Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1707,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/how-sticking-to-one-core-product-drove-project-repat-s-12m-ecommerce-success-with-nathan-rothstein/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/how-sticking-to-one-core-product-drove-project-repat-s-12m-ecommerce-success-with-nathan-rothstein.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}