{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton","slug":"how-seep-scaled-ecommerce-growth-to-10m-meta-ads-retention-hero-product-strategy-with-ed-hamilton","published_at":"2026-03-09T00:15:11+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/how-seep-scaled-ecommerce-growth-to-10m-meta-ads-retention-hero-product-strategy-with-ed-hamilton","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/seep-ed-hamilton-growth-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/dc7a796e-3ec6-44b9-9f2e-5aac4ce3612c/stream.mp3","summary":"Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale. In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins. Hit PLAY to hear: How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀 The hero product strategy that powers customer acquisition (and why it works) How to balance Meta performance with smarter channel diversification The retention playbook for products with a long repurchase cycle Why founder stories can outperform polished brand ads How to grow faster by focusing on lifetime value—not just new customers 📈 Key timestamps to dive straight in: [05:44] \"Dragon’s Den Success Momentum\" [07:19] \"Growth Beyond Customer Acquisition\" [11:56] \"Embracing Hero Product Strategy\" [14:01] Driving Repurchases Through Storytelling [17:05] Diversify Advertising Beyond Meta [23:07] Listen to Ed’s Top Tips! Full episode notes here: https://ecmp.info/585 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy","meta_description":"Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1944,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/how-seep-scaled-ecommerce-growth-to-10m-meta-ads-retention-hero-product-strategy-with-ed-hamilton/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/how-seep-scaled-ecommerce-growth-to-10m-meta-ads-retention-hero-product-strategy-with-ed-hamilton.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}