{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"How CULT MIA Scaled 5X by Building a Global Luxury Fashion Marketplace","slug":"how-cult-mia-scaled-5x-by-building-a-global-luxury-fashion-marketplace","published_at":"2026-07-20T00:15:39+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/how-cult-mia-scaled-5x-by-building-a-global-luxury-fashion-marketplace","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/cult-mia-holly-daniels-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/413fdf40-5bfe-44f5-aef2-b7af568daaee/stream.mp3","summary":"Holly Daniels is the Head of eCommerce at CULT MIA & a Drapers 30 Under 30 Alumni. CULT MIA is an independent luxury fashion marketplace, showcasing new designers and unique collections, many of which are exclusive on their Shopify website. Founded in 2019 they won Draper's Best Independent Retailer in 2022 AND 2023 and last year were named in the UK Fast Growth Index – not surprising since in the last couple of years they’ve scaled sales 5 times. In this episode, Holly lifts the lid on how CULT MIA scaled 5X while navigating global logistics, international expansion, and the unique challenges of running a luxury fashion marketplace. Expect practical insights on data-driven growth, entering new markets, creating exceptional customer experiences, and using AI where it delivers real business impact. Hit PLAY to hear: 🌍 How CULT MIA uncovered a hidden Middle East growth opportunity through customer data 📈 The surprising strategy that helped the luxury marketplace scale sales 5X 🚚 What most brands get wrong about international expansion and cross-border logistics 🎯 Why launching in the right season can matter more than your ad creative 🤖 Practical AI use cases that save hours and improve eCommerce operations 💡 Holly Daniels' framework for testing new markets without risking your entire budget Key timestamps to dive straight in: [04:22] CULT MIA’s global market reach [08:50] CULT MIA’s brand values and products [12:10] Managing international shipping logistics [13:29] Cross-border operations and sustainability [18:01] Understanding Regional Customer Behavior [20:06] Building trust with new markets [23:07] Using AI for administrative tasks [25:15] Listen to Holly’s Top Tips! Full episode notes here: https://ecmp.info/604 --- Download our ebook... https://ecmp.info/ebook…","meta_description":"Holly Daniels is the Head of eCommerce at CULT MIA & a Drapers 30 Under 30 Alumni. CULT MIA is an independent luxury fashion marketplace, showcasing n…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1877,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/how-cult-mia-scaled-5x-by-building-a-global-luxury-fashion-marketplace/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/how-cult-mia-scaled-5x-by-building-a-global-luxury-fashion-marketplace.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}