{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley","slug":"how-beevive-built-a-multi-million-pound-brand-from-a-single-product-idea-with-faye-whitley","published_at":"2026-04-27T00:15:12+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/how-beevive-built-a-multi-million-pound-brand-from-a-single-product-idea-with-faye-whitley","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/beevive-faye-whitley-kickstarter-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/b72f01a1-25bf-4d06-8830-3f25d7d4abac/stream.mp3","summary":"Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via their Shopify store and over 350 wholesale customers selling their products in the UK. In this episode, Faye shares how a simple idea turned into a fast-growing, purpose-led eCommerce brand. We explore how Beevive scaled through community, crowdfunding, and smart channel strategy – while staying true to its mission of helping bees and educating customers. Hit PLAY to hear: 🐝 How a single moment saving a bee turned into a £2M eCommerce brand 🚀 The exact steps Beevive used to grow from idea to multi-channel success 💡 Why community-led marketing (not ads) drove real traction 🎯 The smart way they use Kickstarter to fund and launch new products 🛍️ How wholesale + DTC unlocked faster, more stable growth 🌱 The simple brand mission that made customers care—and keep buying Key timestamps to dive straight in: [03:53] Saving a struggling bumblebee [06:41] Creating eco-friendly bee solutions [11:40] Viral video boosted early growth [14:02] Giving back through education [16:55] Launching through Kickstarter [22:45] Preparing for a product launch [25:11] Listen to Faye’s Top Tips! Full episode notes here: https://ecmp.info/592 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/priva…","meta_description":"Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2161,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/how-beevive-built-a-multi-million-pound-brand-from-a-single-product-idea-with-faye-whitley/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/how-beevive-built-a-multi-million-pound-brand-from-a-single-product-idea-with-faye-whitley.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}