{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream","slug":"from-market-stall-to-25m-how-valentte-built-an-8-figure-ecommerce-brand-with-luke-bream","published_at":"2026-03-30T00:15:00+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/from-market-stall-to-25m-how-valentte-built-an-8-figure-ecommerce-brand-with-luke-bream","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/valentte-luke-bream-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/38db4540-1f38-4506-93e4-2e25d677522d/stream.mp3","summary":"Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon. In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand, including the pivotal decisions that accelerated their growth. He explains why the team keeps marketing in-house, how they approach scaling paid ads and creative testing, and what founders must change in their leadership to grow a business from millions to $100M and beyond. Hit PLAY to hear: How Luke scaled Valentte from a market stall to £25M in eCommerce revenue 🚀 The £50k loan + Facebook ads decision that triggered explosive growth Why Luke believes most brands should run their ads in-house (not with agencies) The creative testing strategy behind ad accounts running thousands of ads How Valentte gets 80% of orders from returning customers 🔁 Why AI changes the game for eCommerce execution — and what it still can’t replace 🤖 Key timestamps to dive straight in: [05:48] Breaking Business Growth Limits [07:54] \"Scaling: A Personal Business Choice\" [10:36] \"Challenges in Scaling Growth\" [14:31] Reducing Complexity in Manufacturing [19:16] In-House Creative: Key to Ads [20:17] \"Ad Strategy Requires Scale\" [23:34] \"Embracing Iteration and Letting Go\" [26:45] Listen to Luke’s Top Tips! Full episode notes here: https://ecmp.info/588 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interes…","meta_description":"Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2199,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/from-market-stall-to-25m-how-valentte-built-an-8-figure-ecommerce-brand-with-luke-bream/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/from-market-stall-to-25m-how-valentte-built-an-8-figure-ecommerce-brand-with-luke-bream.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}