{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé","slug":"from-dtc-to-b2b-how-moyu-scaled-to-1-5m-by-shifting-its-sales-strategy-with-roel-schatorj","published_at":"2026-05-11T00:15:19+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/from-dtc-to-b2b-how-moyu-scaled-to-1-5m-by-shifting-its-sales-strategy-with-roel-schatorj","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/moyu-b2b-growth-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/6501570b-a10a-4e49-a267-50b103d1964b/stream.mp3","summary":"Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year. In this returning guest episode, Roel shares how the business has evolved over the last three years – shifting from DTC to B2B, streamlining the team, and expanding internationally in a far more sustainable way. It’s an honest look at what it really takes to scale an eCommerce brand without burning cash or adding complexity. Hit PLAY to hear: How Moyu turned everyday customers into high-value B2B clients 💼 The exact shift that helped them scale to €1.5M revenue 🚀 Why cutting their team from 10 to 4 actually made them MORE efficient ⚙️ The smart (and cheaper) way they’re expanding internationally 🌍 How sampling and real-world experiences are driving sales 🤝 The simple process fixes saving them hours of wasted time every week ⏳ Key timestamps to dive straight in: [04:42] Balancing current projects and development [07:30] Streamlining quoting and retail growth [11:53] Promoting the notebook via sampling [13:35] Corrugated stone paper packaging [17:31] Challenges of international expansion [21:24] Flexible work arrangements for agents [23:28] Listen to Roel’s Top Tips! Full episode notes here: https://ecmp.info/594 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com…","meta_description":"Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1817,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/from-dtc-to-b2b-how-moyu-scaled-to-1-5m-by-shifting-its-sales-strategy-with-roel-schatorj/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/from-dtc-to-b2b-how-moyu-scaled-to-1-5m-by-shifting-its-sales-strategy-with-roel-schatorj.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}