{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques","slug":"from-1795-to-shopify-building-a-12m-ecommerce-toy-brand-with-joe-jaques","published_at":"2026-04-13T00:15:17+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/from-1795-to-shopify-building-a-12m-ecommerce-toy-brand-with-joe-jaques","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/joe-jaques-of-london-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/fd3f5eb6-cbd2-400f-9260-ed51e8079c91/stream.mp3","summary":"Joe Jaques is the CEO at Jaques of London, inventors of croquet, ping pong and chess as we know them, and championing play as the foundation of learning. Founded in 1795 (yes over 200 years ago) Joe is the 8th generation toymaker to lead this family business, winning multiple awards in recent years. Now selling via their Shopify site and Amazon they are on track for £12million this year. In this episode, Joe shares how he transformed a centuries-old games company into a modern eCommerce brand. He talks about pivoting into educational toys, building a highly data-driven marketing strategy, and navigating the challenges of rapid growth, financial restructuring, and rebuilding the business stronger than before. Hit PLAY to hear: 🚀 How an 8th-generation family business reinvented itself as a £12M eCommerce brand 📊 Why obsessing over your data is the key to surviving rising CAC and scaling profitably 🧸 The surprising strategy behind pivoting from classic games to educational toys for under-5s 📦 How running their own warehouse in China gives Jakes of London a huge quality advantage 💥 The behind-the-scenes story of their COVID boom, debt crisis, and business rebuild 🤖 How Joe uses AI and data tools to uncover hidden eCommerce growth opportunities Key timestamps to dive straight in: [06:09] \"Educational Play for Early Childhood\" [08:07] In-House Operations and Control [13:04] Rooted Values and Solid Growth [14:57] \"Facing Collapse After Growth\" [18:11] \"Navigating Challenges with Support\" [22:22] \"AI for Data Analysis\" [24:19] \"In-House Creative and Personas\" [25:47] Listen to Joe’s Top Tips! Full episode notes here: https://ecmp.info/590 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our…","meta_description":"Joe Jaques is the CEO at Jaques of London, inventors of croquet, ping pong and chess as we know them, and championing play as the foundation of learning.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2189,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/from-1795-to-shopify-building-a-12m-ecommerce-toy-brand-with-joe-jaques/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/from-1795-to-shopify-building-a-12m-ecommerce-toy-brand-with-joe-jaques.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}