{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"Fashion and Sustainability - what do consumers want now, and how can brands benefit from it?","slug":"fashion-and-sustainability-what-do-consumers-want-now-and-how-can-brands-benefit-from-it","published_at":"2026-04-06T00:15:26+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/fashion-and-sustainability-what-do-consumers-want-now-and-how-can-brands-benefit-from-it","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/reloom-vishy-ramchander-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/9967e93d-3a57-4f50-986f-ecd4ece3ae4a/stream.mp3","summary":"Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe and at the Drapers Conscious Fashion Summit, they already have over 20 verified brands on the platform. In this episode, Vishy shares what today’s fashion consumers really want when it comes to sustainability—and why good intentions alone aren’t translating into purchases. She breaks down the key barriers holding shoppers back, and reveals how brands can turn transparency, data, and circular models into real commercial advantage. Hit PLAY to hear: Why shoppers say they want sustainable fashion—but still buy fast fashion 👀 The 2 biggest barriers killing sustainable sales (and how to fix them) How adding the right data to product pages can boost conversions 📈 Why sustainability should be treated like a product feature—not a marketing message The resale opportunity most fashion brands are still missing ♻️ How upcoming regulations could become your biggest competitive advantage 🚀 Dive in: [05:57] \"Sustainable Fashion: Price & Trust\" [09:22] \"Sustainable Shopping by Values\" [12:25] Sustainability: Asset, Not PR Stunt [16:47] \"Sustainability Data Boosts Conversions\" [17:31] \"Resale Market and Circular Design\" [23:40] \"Plan Early for Brand Success\" [25:40] Listen to Vishy’s Top Tips! [29:57] Episode sponsored by Reloom. Visit the Reloom website . Full episode notes here: https://ecmp.info/589 Episode sponsored by Reloom. Visit the Reloom website . --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a r…","meta_description":"Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been fe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1990,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/fashion-and-sustainability-what-do-consumers-want-now-and-how-can-brands-benefit-from-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/fashion-and-sustainability-what-do-consumers-want-now-and-how-can-brands-benefit-from-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}