{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story","slug":"ai-search-meta-ads-and-lean-operations-the-myrqvist-growth-story","published_at":"2026-07-06T00:15:35+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/ai-search-meta-ads-and-lean-operations-the-myrqvist-growth-story","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/myrqvist-douglas-holm-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/dcd7c6db-226a-4ea3-b4c9-ff3dae077f66/stream.mp3","summary":"Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in Sweden, Norway, New York and London, and a select group of partner stores. Turnover is now at €10 million a year. In this episode, Douglas reveals how Myrqvist has built a lean, high-performing eCommerce operation that punches well above its weight. From AI-driven automation and product data optimisation to international growth and in-house marketing, he shares practical insights for any brand looking to scale smarter. Hit PLAY to hear: 🚀 How Myrqvist built a €10M brand with just 8 people at head office 🤖 The AI automations saving hours every week across customer service and operations 📈 Why improving product data is boosting SEO, AI search, and customer experience at the same time 🔍 How Myrqvist is already winning traffic from ChatGPT and other AI search tools 💡 The simple framework Douglas uses to decide what to automate next 🎯 Why keeping Meta ads in-house gives Myrqvist a major competitive advantage Key timestamps to dive straight in: [06:13] Offering premium-quality shoes affordably [09:37] Leveraging AI to optimize operations [11:36] Improving AI for site search [14:38] Competing with heritage shoe brands [18:41] Exploring AI for product design [22:32] Benefits of in-house content production [24:07] Listen to Douglas’s Top Tips! Full episode notes here: https://ecmp.info/602 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Intereste…","meta_description":"Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shop…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2001,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/ai-search-meta-ads-and-lean-operations-the-myrqvist-growth-story/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/ai-search-meta-ads-and-lean-operations-the-myrqvist-growth-story.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}