{"podcast":{"title":"eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection","slug":"ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471","podcast_index_feed_id":743471,"rss_url":"https://feeds.transistor.fm/ecommercefastlane","website_url":"https://ecommercefastlane.com","image_url":"https://img.transistorcdn.com/_dJWhyoRqZzYf-q341PHxLevzsSa4zzD_SsGFF2h5Eo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.jpg","author":"Steve Hutt","episode_count":459,"summary":"Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more. Here's what makes this podcast different: I've been on both sides of the table. 6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else. Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Sh…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471"},"episode":{"title":"Your ROAS Is Lying to You: How Profit-First Marketing Actually Works","slug":"your-roas-is-lying-to-you-how-profit-first-marketing-actually-works","published_at":"2026-04-07T20:01:12+00:00","page_url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/your-roas-is-lying-to-you-how-profit-first-marketing-actually-works","show_page_url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471","url":"https://ecommercefastlane.com/podcast/episode-454/","audio_url":"https://pdrl.fm/ac1d1e/pscrb.fm/rss/p/media.transistor.fm/3fa63c2c/91a29dbb.mp3","summary":"Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them. In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down: Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale The Profit360 framework that connects your P&L, creative strategy, and channel execution in one system How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-454/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify","meta_description":"Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them. In this ep…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2255,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/episodes/your-roas-is-lying-to-you-how-profit-first-marketing-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/your-roas-is-lying-to-you-how-profit-first-marketing-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}