{"podcast":{"title":"eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection","slug":"ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471","podcast_index_feed_id":743471,"rss_url":"https://feeds.transistor.fm/ecommercefastlane","website_url":"https://ecommercefastlane.com","image_url":"https://img.transistorcdn.com/_dJWhyoRqZzYf-q341PHxLevzsSa4zzD_SsGFF2h5Eo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.jpg","author":"Steve Hutt","episode_count":485,"summary":"Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more. Here's what makes this podcast different: I've been on both sides of the table. 6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else. Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Sh…","last_synced_at":"2026-09-23T20:21:35.337588+00:00","page_url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471"},"episode":{"title":"The Cheap Ad Inventory Everyone's Ignoring While They Fight Over TikTok","slug":"the-cheap-ad-inventory-everyone-s-ignoring-while-they-fight-over-tiktok","published_at":"2026-09-22T20:48:11+00:00","page_url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/the-cheap-ad-inventory-everyone-s-ignoring-while-they-fight-over-tiktok","show_page_url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471","url":"https://ecommercefastlane.com/podcast/episode-487/","audio_url":"https://pdrl.fm/ac1d1e/pscrb.fm/rss/p/media.transistor.fm/35c4faaa/1e0d98b9.mp3","summary":"Shopify retargeting stuck on one channel? A 4-person brand hit 35x ROAS running ads across social, email, and display. In this episode, Lizzie Chapman, VP of Technology Partnerships and Channels at AdRoll, breaks down: Why cutting brand awareness spend can double your recovery time, and how it feeds your retargeting funnel How a $1,500 product with a long buying journey earned 44.5x ROAS on cart abandonment How to build first-party data from discount codes, newsletters, and purchases so prospecting keeps working as tracking tightens Whether you're doing $30K months or $30M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-487/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/","meta_description":"Shopify retargeting stuck on one channel? A 4-person brand hit 35x ROAS running ads across social, email, and display. In this episode, Lizzie Chapman, VP…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2358,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/episodes/the-cheap-ad-inventory-everyone-s-ignoring-while-they-fight-over-tiktok/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/the-cheap-ad-inventory-everyone-s-ignoring-while-they-fight-over-tiktok.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}