{"podcast":{"title":"eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection","slug":"ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471","podcast_index_feed_id":743471,"rss_url":"https://feeds.transistor.fm/ecommercefastlane","website_url":"https://ecommercefastlane.com","image_url":"https://img.transistorcdn.com/_dJWhyoRqZzYf-q341PHxLevzsSa4zzD_SsGFF2h5Eo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.jpg","author":"Steve Hutt","episode_count":459,"summary":"Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more. Here's what makes this podcast different: I've been on both sides of the table. 6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else. Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Sh…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471"},"episode":{"title":"The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don't Know It)","slug":"the-9-000-affiliate-fraud-most-shopify-brands-are-paying-for-and-don-t-know-it","published_at":"2026-04-21T21:25:21+00:00","page_url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/the-9-000-affiliate-fraud-most-shopify-brands-are-paying-for-and-don-t-know-it","show_page_url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471","url":"https://ecommercefastlane.com/podcast/episode-456/","audio_url":"https://pdrl.fm/ac1d1e/pscrb.fm/rss/p/media.transistor.fm/8b0ffb31/a4144119.mp3","summary":"A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you're likely overpaying too. In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down: Why most affiliate dashboards lie about incrementality, and how to identify affiliates intercepting sales you'd already close The post-purchase survey method that surfaces influencer-driven sales your click tracking misses entirely A 3-step audit for $1M+ Shopify brands: scan for fraud, purge inactive affiliates, double down on high performers Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-456/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify","meta_description":"A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you're likely o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1978,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/episodes/the-9-000-affiliate-fraud-most-shopify-brands-are-paying-for-and-don-t-know-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/the-9-000-affiliate-fraud-most-shopify-brands-are-paying-for-and-don-t-know-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}