{"podcast":{"title":"eCommerce Evolution","slug":"ecommerce-evolution-743223","podcast_index_feed_id":743223,"rss_url":"https://feeds.captivate.fm/ecommerce-evolution/","website_url":"http://ecommerceevolution.libsyn.com/podcast","image_url":"https://artwork.captivate.fm/aa39ce42-fd64-46c8-a201-dbc568c32bde/untitled-1400-1400-px-3.png","author":"Brett Curry","episode_count":343,"summary":"eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.","last_synced_at":"2026-06-12T08:19:33.085995+00:00","page_url":"https://stenobird.com/podcast/ecommerce-evolution-743223"},"episode":{"title":"From Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic Storytelling","slug":"from-farm-to-top-1-shopify-store-how-fresh-chili-company-built-a-multi-million-brand-through-authentic-storytelling","published_at":"2025-07-31T14:00:00+00:00","page_url":"https://stenobird.com/podcast/ecommerce-evolution-743223/from-farm-to-top-1-shopify-store-how-fresh-chili-company-built-a-multi-million-brand-through-authentic-storytelling","show_page_url":"https://stenobird.com/podcast/ecommerce-evolution-743223","url":"http://ecommerceevolution.libsyn.com/podcast","audio_url":"https://episodes.captivate.fm/episode/27134aff-479e-4c48-ac72-0058d45ba3aa.mp3","summary":"When most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story, not sales. In this episode, discover how a small New Mexico chili company became a top 1% Shopify store with explosive 85% year-over-year growth, a 4.96% conversion rate, and 3.74% ROAS—all while building an engaged community that devours their content faster than NBA games get views. Chris reveals the exact strategies behind their meteoric rise, from leveraging organic social as a testing ground for paid ads to creating \"addictive\" content that turns customers into brand evangelists. This isn't another generic growth story—it's a masterclass in building authentic connections that drive real business results. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:&nbsp; (00:00) Introduction to Fresh Chile Company (02:30) History of The Chili Capital of the World (07:03) Keys to Success: Storytelling &amp; Community (11:20) Balancing Organic and Paid Strategies (16:57) Creative Content &amp; Testing Philosophy (21:47) Building a Brand Story (24:22) Search Visibility (27:46) SEO Strategies &amp; Content Plans (34:20) How Fresh Chile Builds Community — Connect With Brett:&nbsp; LinkedIn: https://www.linkedin.com/in/thebrettcurry/ &nbsp; YouTube: https://www.youtube.com/@omgcommerce &nbsp; Website: https://www.omgcommerce.com/ &nbsp; Relevant Links: Chris’ LinkedIn: https://www.linkedin.com/in/chrislangsocial/ Fresh Chile Website: https://freshchileco.com/ _ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan Mc…","meta_description":"When most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2493,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-evolution-743223/episodes/from-farm-to-top-1-shopify-store-how-fresh-chili-company-built-a-multi-million-brand-through-authentic-storytelling/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-evolution-743223/from-farm-to-top-1-shopify-store-how-fresh-chili-company-built-a-multi-million-brand-through-authentic-storytelling.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}