{"podcast":{"title":"eCommerce Evolution","slug":"ecommerce-evolution-743223","podcast_index_feed_id":743223,"rss_url":"https://feeds.captivate.fm/ecommerce-evolution/","website_url":"http://ecommerceevolution.libsyn.com/podcast","image_url":"https://artwork.captivate.fm/aa39ce42-fd64-46c8-a201-dbc568c32bde/untitled-1400-1400-px-3.png","author":"Brett Curry","episode_count":343,"summary":"eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.","last_synced_at":"2026-06-12T08:19:33.085995+00:00","page_url":"https://stenobird.com/podcast/ecommerce-evolution-743223"},"episode":{"title":"AI Employees Are Here: What Claude Cowork, OpenClaw, and MCP Mean for eCommerce","slug":"ai-employees-are-here-what-claude-cowork-openclaw-and-mcp-mean-for-ecommerce","published_at":"2026-03-12T15:00:00+00:00","page_url":"https://stenobird.com/podcast/ecommerce-evolution-743223/ai-employees-are-here-what-claude-cowork-openclaw-and-mcp-mean-for-ecommerce","show_page_url":"https://stenobird.com/podcast/ecommerce-evolution-743223","url":"http://ecommerceevolution.libsyn.com/podcast","audio_url":"https://episodes.captivate.fm/episode/dda26f16-1278-4458-b2b9-a885172aaaf3.mp3","summary":"AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems . Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for Dummies ) to unpack what’s new and what’s next: Claude Cowork, agentic workflows, skills that “self-improve,” and what happens when your AI can actually use your files, tools, and data — not just chat about it. If you’re a DTC founder, CMO, or operator trying to scale performance without scaling headcount, this episode is a blueprint for how modern teams are building repeatable AI routines for content, reporting, and decision-making. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters: (00:00) Intro (02:05) What Cowork is: agentic plans, local files, and “skills” (05:20) Skills that self-improve, plus persona + offer as core context (08:10) Cowork as a “brain” with version control, shared across workflows (10:10) Connected sources: Notion transcripts, Zoom notes, and MCP-style integrations (15:10) Parallel agents and context windows: why this runs faster than chatbots (18:05) Skill marketplaces, sharing zips, and the security caution (23:10) OpenClaw/Open-source talk: the 4 “levels” (chatbot → cowork → code → open source) (28:05) Hardware reality: Mac Minis, Apple silicon, and “processing power” as leverage (31:05) Content system: Source → Structure → Format → Polish (newsletter example) (38:30) Click.ai membership, team training, and closing thoughts on revenue/employee — Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Releva…","meta_description":"AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems . Brett sits down with returning guest Russ Henneberry (TheClick…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3345,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-evolution-743223/episodes/ai-employees-are-here-what-claude-cowork-openclaw-and-mcp-mean-for-ecommerce/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-evolution-743223/ai-employees-are-here-what-claude-cowork-openclaw-and-mcp-mean-for-ecommerce.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}