{"podcast":{"title":"Ecommerce Conversations","slug":"ecommerce-conversations-963613","podcast_index_feed_id":963613,"rss_url":"https://rss.buzzsprout.com/1995667.rss","website_url":"https://www.practicalecommerce.com/tag/podcasts","image_url":"https://storage.buzzsprout.com/srxg8w1mhya5utiagezo6tpdn7gx?.jpg","author":"Practical Ecommerce","episode_count":587,"summary":"Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613"},"episode":{"title":"How Vessi Sells Waterproof Shoes","slug":"how-vessi-sells-waterproof-shoes","published_at":"2026-03-13T12:00:00+00:00","page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613/how-vessi-sells-waterproof-shoes","show_page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613","url":"https://www.buzzsprout.com/1995667/episodes/18839169-how-vessi-sells-waterproof-shoes.mp3","audio_url":"https://www.buzzsprout.com/1995667/episodes/18839169-how-vessi-sells-waterproof-shoes.mp3","summary":"Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its founders developed and patented breathable fabric that repels water. Ray joined the company in 2021. In this episode, he shares the challenges of targeting the right audience, cross-border selling, diversifying, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/how-vessi-sells-waterpro...","meta_description":"Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its found…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1969,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/how-vessi-sells-waterproof-shoes/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-conversations-963613/how-vessi-sells-waterproof-shoes.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}