{"podcast":{"title":"Ecommerce Conversations","slug":"ecommerce-conversations-963613","podcast_index_feed_id":963613,"rss_url":"https://rss.buzzsprout.com/1995667.rss","website_url":"https://www.practicalecommerce.com/tag/podcasts","image_url":"https://storage.buzzsprout.com/srxg8w1mhya5utiagezo6tpdn7gx?.jpg","author":"Practical Ecommerce","episode_count":587,"summary":"Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613"},"episode":{"title":"CFO: Brands Rarely Max Out Meta Ads","slug":"cfo-brands-rarely-max-out-meta-ads","published_at":"2025-12-05T12:00:00+00:00","page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613/cfo-brands-rarely-max-out-meta-ads","show_page_url":"https://stenobird.com/podcast/ecommerce-conversations-963613","url":"https://www.buzzsprout.com/1995667/episodes/18300510-cfo-brands-rarely-max-out-meta-ads.mp3","audio_url":"https://www.buzzsprout.com/1995667/episodes/18300510-cfo-brands-rarely-max-out-meta-ads.mp3","summary":"Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely depends on creative volume, and few merchants have exhausted any channel, much less Meta. Abir is co-founder of UpCounting, an accounting and fractional CFO firm in Montréal, Canada. In this episode, he shares common financial mistakes of merchants, key metrics to monitor, and, yes, how to grow ecommerce ad revenue on Meta. For an edited and condensed transcript with embedd...","meta_description":"Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely depends on creative volume, and few…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2191,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/cfo-brands-rarely-max-out-meta-ads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-conversations-963613/cfo-brands-rarely-max-out-meta-ads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}