{"podcast":{"title":"Earned First","slug":"earned-first-7353885","podcast_index_feed_id":7353885,"rss_url":"https://media.rss.com/earned-first/feed.xml","website_url":"https://www.earned-first.com/","image_url":"https://media.rss.com/earned-first/20250602_080658_aded3a2d68ee400f7b6880a54d15a4d2.png","author":"Arun Sudhaman","episode_count":34,"summary":"Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.","last_synced_at":"2026-07-01T18:17:44.245899+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885"},"episode":{"title":"Tetsuya Honda on Japan Inc's global comms challenges","slug":"tetsuya-honda-on-japan-inc-s-global-comms-challenges","published_at":"2026-06-16T11:49:30+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885/tetsuya-honda-on-japan-inc-s-global-comms-challenges","show_page_url":"https://stenobird.com/podcast/earned-first-7353885","url":"https://rss.com/podcasts/earned-first/2919350","audio_url":"https://content.rss.com/episodes/328453/2919350/earned-first/2026_06_16_11_39_17_50413ae6-778f-4fff-a88f-f9a0f941a59c.mp3","summary":"Tetsuya Honda spent nearly 20 years at Fleishman Hillard before leaving to build Honda Office, a strategy-only consultancy operating without permanent staff or execution mandates. Earlier this year he extended that model across six Southeast Asian markets with the launch of PR Collective Asia, a network of individual specialists serving Japanese companies with regional ambitions. In this conversation with David Blecken, research and insights editor of Earned First, Honda examines why Japanese companies — despite strong brand equity and long-established regional presence — continue to under-invest in communications strategy in Southeast Asia. He discusses the structural gap between Tokyo headquarters and local subsidiaries, why Korean competitors have developed more sophisticated international communications, the case for integrating corporate and product brand strategy, and where AI can and cannot help Japanese companies move faster.","meta_description":"Tetsuya Honda spent nearly 20 years at Fleishman Hillard before leaving to build Honda Office, a strategy-only consultancy operating without permanent sta…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2715,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/tetsuya-honda-on-japan-inc-s-global-comms-challenges/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/earned-first-7353885/tetsuya-honda-on-japan-inc-s-global-comms-challenges.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}