{"podcast":{"title":"Earned First","slug":"earned-first-7353885","podcast_index_feed_id":7353885,"rss_url":"https://media.rss.com/earned-first/feed.xml","website_url":"https://www.earned-first.com/","image_url":"https://media.rss.com/earned-first/20250602_080658_aded3a2d68ee400f7b6880a54d15a4d2.png","author":"Arun Sudhaman","episode_count":34,"summary":"Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.","last_synced_at":"2026-07-01T18:17:44.245899+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885"},"episode":{"title":"PRAXIS MENA review with North Seventy Five's Iman Issa","slug":"praxis-mena-review-with-north-seventy-five-s-iman-issa","published_at":"2026-02-06T12:33:46+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885/praxis-mena-review-with-north-seventy-five-s-iman-issa","show_page_url":"https://stenobird.com/podcast/earned-first-7353885","url":"https://rss.com/podcasts/earned-first/2526680","audio_url":"https://content.rss.com/episodes/328453/2526680/earned-first/2026_02_06_12_27_14_403d2faa-2c34-4f1b-b4e2-400a98925d37.mp3","summary":"In this episode of the Earned First podcast, Arun Sudhaman is joined by Iman Issa, co-founder and managing partner of North 75, to unpack the key ideas and tensions that shaped the inaugural PRAXIS MENA summit in Abu Dhabi. The conversation moves beyond surface-level optimism to examine why the Middle East communications market feels structurally different right now — from the centrality of culture and talent, to the growing importance of government reputation, institutional diplomacy, and the region’s unusually confident outlook amid global uncertainty. Issa reflects on what this means in practice for senior communicators: why authenticity and judgment still matter in an AI-accelerated world, how agencies should defend the value of “brain power” as automation reshapes pricing models, and why PR risks irrelevance if it continues to position itself as the final execution layer rather than a creative and strategic lead. The discussion also explores the rise of homegrown consultancies, the capital reshaping the regional agency landscape, and what it really takes to build influence — not just visibility — in one of the world’s fastest-moving communications markets.","meta_description":"In this episode of the Earned First podcast, Arun Sudhaman is joined by Iman Issa, co-founder and managing partner of North 75, to unpack the key ideas an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1684,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/praxis-mena-review-with-north-seventy-five-s-iman-issa/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/earned-first-7353885/praxis-mena-review-with-north-seventy-five-s-iman-issa.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}