{"podcast":{"title":"Earned First","slug":"earned-first-7353885","podcast_index_feed_id":7353885,"rss_url":"https://media.rss.com/earned-first/feed.xml","website_url":"https://www.earned-first.com/","image_url":"https://media.rss.com/earned-first/20250602_080658_aded3a2d68ee400f7b6880a54d15a4d2.png","author":"Arun Sudhaman","episode_count":34,"summary":"Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.","last_synced_at":"2026-07-01T18:17:44.245899+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885"},"episode":{"title":"Cannes: We.'s Nitin Mantri on community, crisis and counsel","slug":"cannes-we-s-nitin-mantri-on-community-crisis-and-counsel","published_at":"2026-06-30T10:17:19+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885/cannes-we-s-nitin-mantri-on-community-crisis-and-counsel","show_page_url":"https://stenobird.com/podcast/earned-first-7353885","url":"https://rss.com/podcasts/earned-first/2953706","audio_url":"https://content.rss.com/episodes/328453/2953706/earned-first/2026_06_30_09_30_06_857a4795-dd81-4698-a9c8-5b754dd3b56f.mp3","summary":"Recorded at Cannes Lions 2026, We.Communications Asia-Pacific president Nitin Mantri discusses how brands such as Adidas and ITC have built genuine community participation rather than advertising-driven attention, and why measuring community value means tracking behaviour change and outcomes rather than campaign activity. He also addresses why startups in India are especially crisis-prone, the uneven influence of the CCO role relative to other markets, and the pressure on comms fees despite rising demand for senior counsel. The conversation closes with a regional view across India, China, Singapore, Australia and Malaysia, and the geopolitical headwinds facing Brand India.","meta_description":"Recorded at Cannes Lions 2026, We.Communications Asia-Pacific president Nitin Mantri discusses how brands such as Adidas and ITC have built genuine commun…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1423,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/cannes-we-s-nitin-mantri-on-community-crisis-and-counsel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/earned-first-7353885/cannes-we-s-nitin-mantri-on-community-crisis-and-counsel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}