{"podcast":{"title":"Earned First","slug":"earned-first-7353885","podcast_index_feed_id":7353885,"rss_url":"https://media.rss.com/earned-first/feed.xml","website_url":"https://www.earned-first.com/","image_url":"https://media.rss.com/earned-first/20250602_080658_aded3a2d68ee400f7b6880a54d15a4d2.png","author":"Arun Sudhaman","episode_count":34,"summary":"Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.","last_synced_at":"2026-07-01T18:17:44.245899+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885"},"episode":{"title":"Cannes: Burson's Craig Buchholz on the PR Grand Prix, the CCO's rise and more","slug":"cannes-burson-s-craig-buchholz-on-the-pr-grand-prix-the-cco-s-rise-and-more","published_at":"2026-07-01T07:09:15+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885/cannes-burson-s-craig-buchholz-on-the-pr-grand-prix-the-cco-s-rise-and-more","show_page_url":"https://stenobird.com/podcast/earned-first-7353885","url":"https://rss.com/podcasts/earned-first/2953395","audio_url":"https://content.rss.com/episodes/328453/2953395/earned-first/2026_06_30_06_07_07_901226ac-4063-45dd-9cbf-0c69c485bedd.mp3","summary":"Craig Buchholz, US CEO of Burson, joins Earned First at Cannes Lions 2026 the day after the agency's Kit Kat Heist campaign won the PR Lions Grand Prix. He discusses what made it work: a crisis reframed as cultural opportunity, bravery as a prerequisite for award-winning ideas, and the \"culture up\" philosophy that sits at the heart of Burson's earned-first approach. The conversation also covered the CCO's evolving role in the C-suite: from brand protector to enterprise growth advisor, and the degree to which that elevation turns on individual relationships as much as institutional structure. Buchholz, a former CCO at both General Motors and Procter & Gamble, also addresses what it takes to keep a seat at the table once it's secured, the growing presence of investors and private equity at Cannes, and what it signals about where the communications industry is heading.","meta_description":"Craig Buchholz, US CEO of Burson, joins Earned First at Cannes Lions 2026 the day after the agency's Kit Kat Heist campaign won the PR Lions Grand Prix. H…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1532,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/cannes-burson-s-craig-buchholz-on-the-pr-grand-prix-the-cco-s-rise-and-more/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/earned-first-7353885/cannes-burson-s-craig-buchholz-on-the-pr-grand-prix-the-cco-s-rise-and-more.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}