{"podcast":{"title":"Earned First","slug":"earned-first-7353885","podcast_index_feed_id":7353885,"rss_url":"https://media.rss.com/earned-first/feed.xml","website_url":"https://www.earned-first.com/","image_url":"https://media.rss.com/earned-first/20250602_080658_aded3a2d68ee400f7b6880a54d15a4d2.png","author":"Arun Sudhaman","episode_count":34,"summary":"Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.","last_synced_at":"2026-07-01T18:17:44.245899+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885"},"episode":{"title":"Burson's Red Surtida on GEO's 'credibility paradox'","slug":"burson-s-red-surtida-on-geo-s-credibility-paradox","published_at":"2026-06-09T10:47:03+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885/burson-s-red-surtida-on-geo-s-credibility-paradox","show_page_url":"https://stenobird.com/podcast/earned-first-7353885","url":"https://rss.com/podcasts/earned-first/2900163","audio_url":"https://content.rss.com/episodes/328453/2900163/earned-first/2026_06_09_10_24_28_285fb275-ab39-42c6-a47f-6c0ad8d3d1e0.mp3","summary":"In this episode, Burson's Asia-Pacific head of intelligence and transformation Red Surtida joins Earned First founding editor Arun Sudhaman and research and insights editor David Blecken to explore the findings of the 'Credibility Paradox', a study that examines how AI answer engines assess and surface brand content. The conversation covers why corporate leadership content is underperforming as a credibility signal, how employee experience is emerging as a reputation asset in the GEO era, the channel dynamics that vary significantly across industries and markets, and what it means that business decision-makers find AI-generated answers more believable than the general population does.","meta_description":"In this episode, Burson's Asia-Pacific head of intelligence and transformation Red Surtida joins Earned First founding editor Arun Sudhaman and research a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2115,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/burson-s-red-surtida-on-geo-s-credibility-paradox/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/earned-first-7353885/burson-s-red-surtida-on-geo-s-credibility-paradox.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}