{"podcast":{"title":"Earned First","slug":"earned-first-7353885","podcast_index_feed_id":7353885,"rss_url":"https://media.rss.com/earned-first/feed.xml","website_url":"https://www.earned-first.com/","image_url":"https://media.rss.com/earned-first/20250602_080658_aded3a2d68ee400f7b6880a54d15a4d2.png","author":"Arun Sudhaman","episode_count":34,"summary":"Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.","last_synced_at":"2026-07-01T18:17:44.245899+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885"},"episode":{"title":"Aman Gupta on the next era of influencer marketing","slug":"aman-gupta-on-the-next-era-of-influencer-marketing","published_at":"2025-11-13T03:35:57+00:00","page_url":"https://stenobird.com/podcast/earned-first-7353885/aman-gupta-on-the-next-era-of-influencer-marketing","show_page_url":"https://stenobird.com/podcast/earned-first-7353885","url":"https://rss.com/podcasts/earned-first/2325126","audio_url":"https://content.rss.com/episodes/328453/2325126/earned-first/2025_11_13_02_17_07_f2e767e2-6ba3-47a2-bb9b-6eb6b92e18d4.mp3","summary":"Arun Sudhaman speaks with Aman Gupta, managing partner of SPAG Finn Partners, about the evolution of influencer marketing in regulated sectors — and why credibility, compliance and subject expertise now matter more than reach. Presented in partnership with Finn Partners, the conversation explores how structured scoring models can help brands identify credible voices, counter misinformation, and turn influencer investment into measurable impact.","meta_description":"Arun Sudhaman speaks with Aman Gupta, managing partner of SPAG Finn Partners, about the evolution of influencer marketing in regulated sectors — and why c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2064,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/aman-gupta-on-the-next-era-of-influencer-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/earned-first-7353885/aman-gupta-on-the-next-era-of-influencer-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}