{"podcast":{"title":"Earn Your Happy","slug":"earn-your-happy-174912","podcast_index_feed_id":174912,"rss_url":"https://feeds.megaphone.fm/GRWD3253650561","website_url":"https://loriharder.com/podcast","image_url":"https://megaphone.imgix.net/podcasts/8903118c-4d03-11ed-9653-133421209e14/image/7d823f19c4868455343364d2be33ecb9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Lori Harder","episode_count":1692,"summary":"Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments. It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you. Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network. For ad inquiries, please reach out to: Network+EYH@yapmedia.com","last_synced_at":"2026-09-24T06:17:57.221507+00:00","page_url":"https://stenobird.com/podcast/earn-your-happy-174912"},"episode":{"title":"The Real Reason Your Marketing Isn't Converting with Melissa Dlugolecki","slug":"the-real-reason-your-marketing-isn-t-converting-with-melissa-dlugolecki","published_at":"2026-07-13T06:30:00+00:00","page_url":"https://stenobird.com/podcast/earn-your-happy-174912/the-real-reason-your-marketing-isn-t-converting-with-melissa-dlugolecki","show_page_url":"https://stenobird.com/podcast/earn-your-happy-174912","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-66aa848a4ac1bd9a707e03ed/pscrb.fm/rss/p/mgln.ai/e/697/traffic.megaphone.fm/YAP8114631557.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-66aa848a4ac1bd9a707e03ed/pscrb.fm/rss/p/mgln.ai/e/697/traffic.megaphone.fm/YAP8114631557.mp3","summary":"Have you ever felt like your offer is great, but your marketing just isn't converting? In this episode, I sit down with marketing strategist Melissa Dlugolecki to share the messaging shifts that help businesses stand out, attract the right clients, and convert more consistently. We talk about why clarity beats cleverness, how to speak in the language your audience understands, and why more traffic won't fix confusing marketing. Melissa also shares how she built a 7-figure business with just 4,000 followers and why you probably don't need a new offer, you need better positioning. Get ready to simplify your marketing, build a brand people trust, and grow your business with confidence. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 Why your ideal clients don't understand what you actually do. 04:00 What is marketing? 06:15 How Melissa built a 7-figure business with only 4,000 followers. 10:15 The \"top of funnel\" mistake that leaves clients disappointed after they buy…","meta_description":"Have you ever felt like your offer is great, but your marketing just isn't converting? In this episode, I sit down with marketing strategist Melissa Dlugo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3093,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/earn-your-happy-174912/episodes/the-real-reason-your-marketing-isn-t-converting-with-melissa-dlugolecki/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/earn-your-happy-174912/the-real-reason-your-marketing-isn-t-converting-with-melissa-dlugolecki.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}