{"podcast":{"title":"Earn Your Happy","slug":"earn-your-happy-174912","podcast_index_feed_id":174912,"rss_url":"https://feeds.megaphone.fm/GRWD3253650561","website_url":"https://loriharder.com/podcast","image_url":"https://megaphone.imgix.net/podcasts/8903118c-4d03-11ed-9653-133421209e14/image/7d823f19c4868455343364d2be33ecb9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Lori Harder","episode_count":1581,"summary":"Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments. It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you. Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network. For ad inquiries, please reach out to: Network+EYH@yapmedia.com","last_synced_at":"2026-06-17T16:18:20.129318+00:00","page_url":"https://stenobird.com/podcast/earn-your-happy-174912"},"episode":{"title":"The #1 Messaging Shift That Makes People Pay Attention","slug":"the-1-messaging-shift-that-makes-people-pay-attention","published_at":"2026-05-14T06:30:00+00:00","page_url":"https://stenobird.com/podcast/earn-your-happy-174912/the-1-messaging-shift-that-makes-people-pay-attention","show_page_url":"https://stenobird.com/podcast/earn-your-happy-174912","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-66aa848a4ac1bd9a707e03ed/pscrb.fm/rss/p/mgln.ai/e/697/traffic.megaphone.fm/YAP6565030106.mp3?updated=1778622820","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-66aa848a4ac1bd9a707e03ed/pscrb.fm/rss/p/mgln.ai/e/697/traffic.megaphone.fm/YAP6565030106.mp3?updated=1778622820","summary":"Are you overcomplicating your content because you’re trying to sound smarter, more unique, or more impressive online? In this episode, I break down why confusing messaging is one of the biggest reasons entrepreneurs struggle to grow their audience, attract buyers, and build momentum. I share what it actually takes to build a personal brand, why simple messaging consistently outperforms complicated content, and how most people quit social media long before they’ve truly given it enough time to work. Get ready to simplify your message, stop trying to impress everyone, and start creating content that people instantly connect with. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Indeed - Ready to hire smarter? Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Fora Travel - Curious how to become a travel advisor and earn while you explore? Start at http://foratravel.com/happy. Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at http://granola.ai/earn. HIGHLIGHTS Why entrepreneurship always costs either time or money when it comes to getting attention. The messaging mistake most entrepreneurs are making right now. How trying to sound “smart” is hurting your brand and confusing your audience. Lessons behind Mel Robbins’ The 5 Second Rule success. How I built a personal brand that allowed me to pivot into multiple businesses. Why early-stage entrepreneurs MUST master messaging and marketing. How to know if your social media strategy is actually working. RESOURCES Celebrate 10 Year…","meta_description":"Are you overcomplicating your content because you’re trying to sound smarter, more unique, or more impressive online? In this episode, I break down why co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":805,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/earn-your-happy-174912/episodes/the-1-messaging-shift-that-makes-people-pay-attention/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/earn-your-happy-174912/the-1-messaging-shift-that-makes-people-pay-attention.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}