{"podcast":{"title":"Earn Your Happy","slug":"earn-your-happy-174912","podcast_index_feed_id":174912,"rss_url":"https://feeds.megaphone.fm/GRWD3253650561","website_url":"https://loriharder.com/podcast","image_url":"https://megaphone.imgix.net/podcasts/8903118c-4d03-11ed-9653-133421209e14/image/7d823f19c4868455343364d2be33ecb9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Lori Harder","episode_count":1581,"summary":"Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments. It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you. Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network. For ad inquiries, please reach out to: Network+EYH@yapmedia.com","last_synced_at":"2026-06-17T16:18:20.129318+00:00","page_url":"https://stenobird.com/podcast/earn-your-happy-174912"},"episode":{"title":"From $0 to $23M: The Messaging & Offer Strategy That Converts with Leanne Lopez Mosley","slug":"from-0-to-23m-the-messaging-offer-strategy-that-converts-with-leanne-lopez-mosley","published_at":"2026-04-06T06:30:00+00:00","page_url":"https://stenobird.com/podcast/earn-your-happy-174912/from-0-to-23m-the-messaging-offer-strategy-that-converts-with-leanne-lopez-mosley","show_page_url":"https://stenobird.com/podcast/earn-your-happy-174912","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-66aa848a4ac1bd9a707e03ed/pscrb.fm/rss/p/mgln.ai/e/697/traffic.megaphone.fm/YAP3676126573.mp3?updated=1775590166","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-66aa848a4ac1bd9a707e03ed/pscrb.fm/rss/p/mgln.ai/e/697/traffic.megaphone.fm/YAP3676126573.mp3?updated=1775590166","summary":"What if the clients you want are already out there, but your messaging isn’t calling them in? In this episode, I sit down with Leanne Lopez Mosley aka “Rich Queen” to break down how she scaled to $23 million in revenue by mastering the art of high-conviction messaging. We talk about why “shiny” marketing doesn’t lead to long-term revenue, how to attract high-value clients who keep buying, and the shift from volume to precision that changed everything in her business. Plus, Leanne breaks down the mistakes people make when trying to attract everyone and how that’s costing you sales. Get ready to simplify your strategy, and attract clients who are ready to buy and stay. Check out our Sponsors: Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at http://granola.ai/earn. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Rella - Rella is a project management platform built specifically for social media managers and teams. Go to http://getrella.com and use code EARN for 10% off your first three months or annual plan. HIGHLIGHTS 00:00 Why “shiny” messaging doesn’t create revenue. 06:45 The shift from “doing everything” to dominating one thing. 12:45 Who is your “million-dollar client”? 19:00 The smarter way to structure your offers and funnel. 25:00 Why traditional funnels don’t always work anymore.…","meta_description":"What if the clients you want are already out there, but your messaging isn’t calling them in? In this episode, I sit down with Leanne Lopez Mosley aka “Ri…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3361,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/earn-your-happy-174912/episodes/from-0-to-23m-the-messaging-offer-strategy-that-converts-with-leanne-lopez-mosley/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/earn-your-happy-174912/from-0-to-23m-the-messaging-offer-strategy-that-converts-with-leanne-lopez-mosley.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}