{"podcast":{"title":"Duo On Air Podcast","slug":"duo-on-air-podcast-4980211","podcast_index_feed_id":4980211,"rss_url":"https://feeds.captivate.fm/duo-on-air-podcast/","website_url":"https://duocollective.com/duo-on-air-marketing-podcast/","image_url":"https://artwork.captivate.fm/994a06e3-e6a9-4bc1-a8c4-cf55b41ee091/iFLIHTuZfa1qFtVy1PfrfffS.jpg","author":"Duo Collective","episode_count":227,"summary":"Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.","last_synced_at":"2026-09-19T00:24:01.291491+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211"},"episode":{"title":"#226: SEO Retainer or One-Time Project: Which SEO Package Is Right for You","slug":"226-seo-retainer-or-one-time-project-which-seo-package-is-right-for-you","published_at":"2026-09-18T12:30:00+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/226-seo-retainer-or-one-time-project-which-seo-package-is-right-for-you","show_page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211","url":"https://duocollective.com/duo-on-air-marketing-podcast/","audio_url":"https://episodes.captivate.fm/episode/40b55975-1b13-479e-bfb7-5e539a2f1e71.mp3","summary":"Most people come to us asking about an SEO retainer first — that's just how the industry trained them to think. We do it differently: four doorways in, from DIY to a single day to a three-month foundation to an earned retainer. In this episode, we cover why we won't sell a retainer on day one, how we match people to the right package, and a few things we refuse to sell at all. Links Mentioned in This Episode: #110: https://duocollective.com/blog/a-peek-inside-diy-seo-course #132: https://duocollective.com/blog/seo-results-from-real-clients #162: https://duocollective.com/blog/how-long-does-seo-take #201: https://duocollective.com/blog/seo-foundations Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/","meta_description":"Most people come to us asking about an SEO retainer first — that's just how the industry trained them to think. We do it differently: four doorways in, fr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3337,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/duo-on-air-podcast-4980211/episodes/226-seo-retainer-or-one-time-project-which-seo-package-is-right-for-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/226-seo-retainer-or-one-time-project-which-seo-package-is-right-for-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}