{"podcast":{"title":"Duo On Air Podcast","slug":"duo-on-air-podcast-4980211","podcast_index_feed_id":4980211,"rss_url":"https://feeds.captivate.fm/duo-on-air-podcast/","website_url":"https://duocollective.com/duo-on-air-marketing-podcast/","image_url":"https://artwork.captivate.fm/994a06e3-e6a9-4bc1-a8c4-cf55b41ee091/iFLIHTuZfa1qFtVy1PfrfffS.jpg","author":"Duo Collective","episode_count":227,"summary":"Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.","last_synced_at":"2026-09-19T00:24:01.291491+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211"},"episode":{"title":"#223: The Pricing Conversation Nobody Wants to Have","slug":"223-the-pricing-conversation-nobody-wants-to-have","published_at":"2026-07-13T07:00:00+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/223-the-pricing-conversation-nobody-wants-to-have","show_page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211","url":"https://duocollective.com/blog/service-pricing-conversation","audio_url":"https://episodes.captivate.fm/episode/cd97fbf4-5ff5-41e1-a088-51ae7455c62f.mp3","summary":"Most service providers price based on what they think the market will bear — not on the actual value they deliver. This episode breaks down the psychology and strategy of pricing in a way that makes it feel less scary and a lot more intentional, using real frameworks from brand strategy. Talking points How your brand positioning directly dictates your pricing ceiling The \"stranger on the street\" test for knowing if your price matches your presence What undercharging actually signals to potential clients (it's not what you think) How Abbey and Court have each navigated pricing pivots in their own business Episode Show Notes: https://duocollective.com/blog/service-pricing-conversation Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/","meta_description":"Most service providers price based on what they think the market will bear — not on the actual value they deliver. This episode breaks down the psychology…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3306,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/duo-on-air-podcast-4980211/episodes/223-the-pricing-conversation-nobody-wants-to-have/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/223-the-pricing-conversation-nobody-wants-to-have.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}