{"podcast":{"title":"Duo On Air Podcast","slug":"duo-on-air-podcast-4980211","podcast_index_feed_id":4980211,"rss_url":"https://feeds.captivate.fm/duo-on-air-podcast/","website_url":"https://duocollective.com/duo-on-air-marketing-podcast/","image_url":"https://artwork.captivate.fm/994a06e3-e6a9-4bc1-a8c4-cf55b41ee091/iFLIHTuZfa1qFtVy1PfrfffS.jpg","author":"Duo Collective","episode_count":227,"summary":"Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.","last_synced_at":"2026-09-19T00:24:01.291491+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211"},"episode":{"title":"#220: What Our Branding Clients Get That DIYers Don’t See","slug":"220-what-our-branding-clients-get-that-diyers-don-t-see","published_at":"2026-06-01T12:00:00+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/220-what-our-branding-clients-get-that-diyers-don-t-see","show_page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211","url":"https://duocollective.com/blog/whats-in-our-branding-package","audio_url":"https://episodes.captivate.fm/episode/1d04cede-6c85-4d77-93a5-10cc188def27.mp3","summary":"DIY branding can absolutely get you started, but what happens when you're ready to build a brand that's memorable, strategic, and built for long-term growth? In this episode, we're pulling back the curtain on our branding process and sharing what actually goes into professional branding beyond a logo. From strategy, research, and storytelling to custom assets, brand guidelines, and the client experience itself, we're breaking down the biggest differences between DIY branding and a brand designed to grow with your business. Episode Show Notes: https://duocollective.com/blog/whats-in-our-branding-package Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/","meta_description":"DIY branding can absolutely get you started, but what happens when you're ready to build a brand that's memorable, strategic, and built for long-term grow…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1579,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/duo-on-air-podcast-4980211/episodes/220-what-our-branding-clients-get-that-diyers-don-t-see/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/220-what-our-branding-clients-get-that-diyers-don-t-see.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}