{"podcast":{"title":"Duo On Air Podcast","slug":"duo-on-air-podcast-4980211","podcast_index_feed_id":4980211,"rss_url":"https://feeds.captivate.fm/duo-on-air-podcast/","website_url":"https://duocollective.com/duo-on-air-marketing-podcast/","image_url":"https://artwork.captivate.fm/994a06e3-e6a9-4bc1-a8c4-cf55b41ee091/iFLIHTuZfa1qFtVy1PfrfffS.jpg","author":"Duo Collective","episode_count":227,"summary":"Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.","last_synced_at":"2026-09-19T00:24:01.291491+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211"},"episode":{"title":"#213: Don’t have an SOP… Start Here.","slug":"213-don-t-have-an-sop-start-here","published_at":"2026-04-13T07:00:00+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/213-don-t-have-an-sop-start-here","show_page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211","url":"https://duocollective.com/blog/how-to-write-an-sop","audio_url":"https://episodes.captivate.fm/episode/844ee3d1-96cc-4d49-8ed2-401a31457b67.mp3","summary":"If your business stopped tomorrow, could someone else step in and run it? In today's episode, we’re breaking down how to start building SOPs in a way that actually feels doable, not overwhelming. We’re sharing how we document our processes at Duo, from refining your offers and writing out every step to turning those workflows into repeatable systems your team can follow. We also talk about email templates, internal “how-to” libraries, and why SOPs are one of the biggest unlocks for growth, even if you’re still a team of one. Because the goal isn’t perfection, it’s creating clarity, consistency, and a business that doesn’t rely on you for every single decision. Episode Show Notes: https://duocollective.com/blog/how-to-write-an-sop Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/","meta_description":"If your business stopped tomorrow, could someone else step in and run it? In today's episode, we’re breaking down how to start building SOPs in a way that…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1946,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/duo-on-air-podcast-4980211/episodes/213-don-t-have-an-sop-start-here/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/213-don-t-have-an-sop-start-here.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}