{"podcast":{"title":"Duo On Air Podcast","slug":"duo-on-air-podcast-4980211","podcast_index_feed_id":4980211,"rss_url":"https://feeds.captivate.fm/duo-on-air-podcast/","website_url":"https://duocollective.com/duo-on-air-marketing-podcast/","image_url":"https://artwork.captivate.fm/994a06e3-e6a9-4bc1-a8c4-cf55b41ee091/iFLIHTuZfa1qFtVy1PfrfffS.jpg","author":"Duo Collective","episode_count":227,"summary":"Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.","last_synced_at":"2026-09-19T00:24:01.291491+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211"},"episode":{"title":"#211: What To Know About Paid Ads","slug":"211-what-to-know-about-paid-ads","published_at":"2026-03-30T07:00:00+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/211-what-to-know-about-paid-ads","show_page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211","url":"https://duocollective.com/blog/what-to-know-about-paid-ads","audio_url":"https://episodes.captivate.fm/episode/445799a4-d798-4f6b-917d-72506901e19f.mp3","summary":"Paid ads can feel like a whole different world, especially if you’ve built your business on organic marketing. In today's episode, we’re joined by Jenny from Ads Uncorked to break down what you actually need to know before diving in. We’re talking about when a business is truly ready to run ads, why so many campaigns fail, and the difference between boosting a post and having a real strategy behind your spend. From budgets and conversion rates to what makes ads profitable in the long run, this conversation brings clarity to a space that often feels confusing, overwhelming, and a little intimidating. Episode Show Notes: https://duocollective.com/blog/what-to-know-about-paid-ads Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/","meta_description":"Paid ads can feel like a whole different world, especially if you’ve built your business on organic marketing. In today's episode, we’re joined by Jenny f…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2794,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/duo-on-air-podcast-4980211/episodes/211-what-to-know-about-paid-ads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/211-what-to-know-about-paid-ads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}