{"podcast":{"title":"Duo On Air Podcast","slug":"duo-on-air-podcast-4980211","podcast_index_feed_id":4980211,"rss_url":"https://feeds.captivate.fm/duo-on-air-podcast/","website_url":"https://duocollective.com/duo-on-air-marketing-podcast/","image_url":"https://artwork.captivate.fm/994a06e3-e6a9-4bc1-a8c4-cf55b41ee091/iFLIHTuZfa1qFtVy1PfrfffS.jpg","author":"Duo Collective","episode_count":227,"summary":"Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.","last_synced_at":"2026-09-19T00:24:01.291491+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211"},"episode":{"title":"#203: Turning Social Media Burnout into Sustainable Strategy with Kennedy Smith","slug":"203-turning-social-media-burnout-into-sustainable-strategy-with-kennedy-smith","published_at":"2026-02-02T07:00:00+00:00","page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/203-turning-social-media-burnout-into-sustainable-strategy-with-kennedy-smith","show_page_url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211","url":"https://duocollective.com/blog/from-social-media-burnout-to-strategy","audio_url":"https://episodes.captivate.fm/episode/fad6d4f2-c5d0-407c-a958-3b10c5f82580.mp3","summary":"Social media burnout is so real, and if you’ve ever stared at your Instagram grid thinking, “I cannot post one more thing,” today’s conversation is going to hit home. We’re chatting with Kennedy Smith, founder of KSC Agency, all about how to build a social media strategy that actually feels sustainable instead of exhausting. We dig into why so many small business owners feel frustrated right now, what kinds of content are performing best, and how to create a simple plan using clear goals, content pillars, and a realistic posting rhythm. We also talk AI, outsourcing, and why showing up as a real human (even just a little) still matters more than perfectly curated content. Episode Show Notes: https://duocollective.com/blog/from-social-media-burnout-to-strategy Links Mentioned in This Episode: http://kscagency.com https://www.instagram.com/kennedyshaysmith/ https://www.instagram.com/kscagency/ Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/","meta_description":"Social media burnout is so real, and if you’ve ever stared at your Instagram grid thinking, “I cannot post one more thing,” today’s conversation is going…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3096,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/duo-on-air-podcast-4980211/episodes/203-turning-social-media-burnout-into-sustainable-strategy-with-kennedy-smith/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/duo-on-air-podcast-4980211/203-turning-social-media-burnout-into-sustainable-strategy-with-kennedy-smith.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}