{"podcast":{"title":"DTC Podcast","slug":"dtc-podcast-715179","podcast_index_feed_id":715179,"rss_url":"https://anchor.fm/s/205a6c00/podcast/rss","website_url":"https://directtoconsumer.co","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/5327968/5327968-1738356943979-564f24d8acbe9.jpg","author":"DTC Newsletter and Podcast","episode_count":743,"summary":"Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co","last_synced_at":"2026-06-06T00:18:00.882905+00:00","page_url":"https://stenobird.com/podcast/dtc-podcast-715179"},"episode":{"title":"Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW)","slug":"ep-609-the-new-rules-for-meta-attribution-and-the-setting-you-need-to-test-now","published_at":"2026-05-08T12:00:00+00:00","page_url":"https://stenobird.com/podcast/dtc-podcast-715179/ep-609-the-new-rules-for-meta-attribution-and-the-setting-you-need-to-test-now","show_page_url":"https://stenobird.com/podcast/dtc-podcast-715179","url":"https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-609-The-New-Rules-for-Meta-Attribution-and-the-setting-you-need-to-test-NOW-e3j2c20","audio_url":"https://anchor.fm/s/205a6c00/podcast/play/119664128/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-7%2F423717621-44100-2-36478fd55c769.mp3","summary":"Subscribe to DTC Newsletter - https://dtcnews.link/signup Get your tickets to The Whalies: triplewhale.com/whalies?i=dtc&utm_source=dtc-newsletter&utm_medium=inf&utm_campaign=mkt-whaliesdtc-affiliate-426&utm_content=dtc Meta attribution has changed, and most brands are still reading performance the same way they were a year ago. Jacob, Head of Socials at Pilothouse, walks through what’s different now. Click-only attribution, incremental measurement, and how those shifts affect the way conversions show up in your dashboard. If you’ve noticed numbers feeling off lately, this will help you understand why and what to actually pay attention to. For DTC founders and marketers spending $50K–$500K/month on Meta who want to understand what’s actually driving conversions. What click-only attribution removes from reporting How incremental attribution works in practice (without the fluff) Why conversion numbers feel different even when performance hasn’t changed much Where Meta data and third-party tools start to diverge How Pilothouse is thinking about reporting and decision-making now Who this is for: DTC operators, performance marketers, founders scaling paid social What to steal: Check incremental conversions alongside total before making changes Look at channel performance in context of total revenue, not in isolation Use Meta data as one input, not the final answer Timestamps: 00:00 Intro 02:28 Meta’s New Attribution Shift 05:03 How Incremental Attribution Works 08:11 Conversion Windows and Optimization 10:15 Why Better Signals Improve Meta Performance 13:02 Agentic Ads Explained 16:02 AI Business Agents and Customer Conversations 18:05 Setting Up Meta’s AI Agents 19:28 AI Ad Automation and Testing Strategies 21:14 Q2 Meta Performance Trends 23:02 Why Meta Re…","meta_description":"Subscribe to DTC Newsletter - https://dtcnews.link/signup Get your tickets to The Whalies: triplewhale.com/whalies?i=dtc&utm_source=dtc-newsletter&…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1505,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/dtc-podcast-715179/episodes/ep-609-the-new-rules-for-meta-attribution-and-the-setting-you-need-to-test-now/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/dtc-podcast-715179/ep-609-the-new-rules-for-meta-attribution-and-the-setting-you-need-to-test-now.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}