{"podcast":{"title":"Don't Work Harder","slug":"don-t-work-harder-7394263","podcast_index_feed_id":7394263,"rss_url":"https://feeds.captivate.fm/dont-work-harder/","website_url":"https://dont-work-harder.captivate.fm","image_url":"https://artwork.captivate.fm/2ca4334f-38b0-49f0-bf97-02f507eebdb5/dZvzvXP4rXzOA7PmK7cLdRLN.png","author":"ATOMIC","episode_count":56,"summary":"Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.","last_synced_at":"2026-07-06T16:19:51.282130+00:00","page_url":"https://stenobird.com/podcast/don-t-work-harder-7394263"},"episode":{"title":"How Lara Acosta Made $80K in One Week With a Simple Product | Her LinkedIn & Email Strategy","slug":"how-lara-acosta-made-80k-in-one-week-with-a-simple-product-her-linkedin-email-strategy","published_at":"2026-04-13T03:30:00+00:00","page_url":"https://stenobird.com/podcast/don-t-work-harder-7394263/how-lara-acosta-made-80k-in-one-week-with-a-simple-product-her-linkedin-email-strategy","show_page_url":"https://stenobird.com/podcast/don-t-work-harder-7394263","url":"https://dont-work-harder.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/20a548b4-d0e2-497e-93ac-dec388b24748.mp3","summary":"Lara Acosta started posting on LinkedIn in March 2023 on a random Wednesday afternoon, because she couldn't get a job. Then, her first post went viral. Now, she has over 300,000 followers, goes viral consistently, and has built multiple million-dollar businesses off the back of LinkedIn content 🤯 Lara is a founder, co-founder, and investor with over 500,000 followers across platforms. She runs Literally Academy, with 3,000+ members and co-founded Kleo (an AI writing tool that did $300,000 revenue in 3-4 months). In this conversation, Lara reveals: - Why she started posting on LinkedIn when she couldn't get a job (and how she went went viral immediately) 📈 - Why 80% of her revenue comes from email, not her 300,000+ social media followers - The biggest mistake she sees most founders make (spoiler alert - this is the main distractor for young entrepreneurs) - How she made $80,000 in one week with a bare-bones initial iteration of her offer 🎯 - How she positioned herself so well that a $300 million agency wanted to work with her (instead of her chasing them) 💰 - The framework for keeping an evergreen product selling year-round 🚀 - Exactly how she goes viral \"\"\"\"every day, every time\"\"\"\" she posts - How to make content so good people opt into your email list Most content creators think their followers are their revenue source and constantly look for the next opportunity to scale. Lara proves that email list is where revenue actually lives, that going deep on one thing opens more doors than chasing many things, and that refusing to settle for average means waiting longer but winning bigger. Lara is an incredible entrepreneur, and this is one of the most tactical episodes we've recorded. Lara breaks down exactly how she built three businesses by 28, the specific frameworks sh…","meta_description":"Lara Acosta started posting on LinkedIn in March 2023 on a random Wednesday afternoon, because she couldn't get a job. Then, her first post went viral. No…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3360,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/don-t-work-harder-7394263/episodes/how-lara-acosta-made-80k-in-one-week-with-a-simple-product-her-linkedin-email-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/don-t-work-harder-7394263/how-lara-acosta-made-80k-in-one-week-with-a-simple-product-her-linkedin-email-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}