{"podcast":{"title":"Do This, NOT That: Marketing Tips with Jay Schwedelson","slug":"do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","podcast_index_feed_id":6571740,"rss_url":"https://feeds.captivate.fm/do-this-not-that/","website_url":"https://do-this-not-that.captivate.fm","image_url":"https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg","author":"GURU Media Hub","episode_count":598,"summary":"Welcome to \"Do This, NOT That!\" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to \"Do This, NOT That!\" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740"},"episode":{"title":"ZOOM's CMO!! 🎯 Stop Calling It a Webinar 🍿 SPECIAL GUEST! Kimberly Storin | Ep. 492","slug":"zoom-s-cmo-stop-calling-it-a-webinar-special-guest-kimberly-storin-ep-492","published_at":"2026-04-16T07:00:00+00:00","page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/zoom-s-cmo-stop-calling-it-a-webinar-special-guest-kimberly-storin-ep-492","show_page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","url":"https://jayschwedelson.com/dtnt-611-kimberly-storin","audio_url":"https://episodes.captivate.fm/episode/4db91a65-e819-40de-8c67-4d087df640c1.mp3","summary":"Zoom became a verb for a reason, but most people are still sleeping on what it can actually do. Kimberly Storin , the CMO of Zoom , joined Jay Schwedelson with a take that might make you rethink your entire webinar strategy - the problem was never the format. It's the death spiral of treating every webinar like a lead machine. There's a smarter way to play it, and it starts with a phrase most marketers have never heard: preference formation. ㅤ Follow Kimberly Storin on LinkedIn for her takes on modern marketing, webinar strategy, and building a brand at scale. Check out Zoom's webinar and virtual events platform if you haven't looked at it beyond the meetings product. ㅤ Best Moments: (03:34) Why \"most webinars deserve to die\" is actually about behavior, not the format itself (06:00) The idea that buying decisions are already made before a prospect ever wants to talk to you - and what that means for your webinars (12:45) Why segmenting your webinar strategy by audience type is just as important as segmenting your email list (15:04) The CMO of Zoom just said don't call it a webinar when you're trying to get someone to show up (17:17) Kim's monthly \"table talk\" playbook - including the one question she asks every guest that gets 50 CMOs typing in the chat instantly (18:49) The data point that should change how you think about chat engagement - people who comment go to the pipeline faster ㅤ Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: htt…","meta_description":"Zoom became a verb for a reason, but most people are still sleeping on what it can actually do. Kimberly Storin , the CMO of Zoom , joined Jay Schwedelson…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1303,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/episodes/zoom-s-cmo-stop-calling-it-a-webinar-special-guest-kimberly-storin-ep-492/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/zoom-s-cmo-stop-calling-it-a-webinar-special-guest-kimberly-storin-ep-492.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}