{"podcast":{"title":"Do This, NOT That: Marketing Tips with Jay Schwedelson","slug":"do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","podcast_index_feed_id":6571740,"rss_url":"https://feeds.captivate.fm/do-this-not-that/","website_url":"https://do-this-not-that.captivate.fm","image_url":"https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg","author":"GURU Media Hub","episode_count":598,"summary":"Welcome to \"Do This, NOT That!\" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to \"Do This, NOT That!\" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740"},"episode":{"title":"What’s Up THIS WEEK?! 🤖 The ANTI-AI Advertising Movement ➕Connected TV is FOR ALL Size Marketers Now [B2B and B2C] 📺 | Ep. 488","slug":"what-s-up-this-week-the-anti-ai-advertising-movement-connected-tv-is-for-all-size-marketers-now-b2b-and-b2c-ep-488","published_at":"2026-04-08T07:00:00+00:00","page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-the-anti-ai-advertising-movement-connected-tv-is-for-all-size-marketers-now-b2b-and-b2c-ep-488","show_page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","url":"https://jayschwedelson.com/dtnt-617-whats-up-this-week","audio_url":"https://episodes.captivate.fm/episode/15a56305-90d7-4928-95fc-abcc3db2cda0.mp3","summary":"Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Big shoutout to our sponsor, Knak ! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ We are breaking down some wild new data on exactly what types of LinkedIn posts actually get the most likes and reactions right now. Jay Schwedelson also looks at the growing pushback against fully computer-generated ads and why brands are actively bragging about using real humans again. Plus, find out how you can test out connected TV ads for almost zero dollars and why buying celebrity bath water soap means humanity has reached its limit. ㅤ Best Moments: (01:00) Why multi-image posts on LinkedIn are currently averaging the highest like counts for personal and company pages (02:15) The rising backlash against artificial intelligence in advertising and the dawn of the anti-AI marketing movement (03:45) How connected TV advertising is highly misunderstood and why even tiny B2B brands need to start using it (05:00) A simple strategy to run YouTube ads on TV devices, only by uploading your existing email newsletter list (06:45) Why Instagram testing close friends' content feels like a step backward for reaching a wider audience (09:00) The absolute ridiculousness of celebrities selling soap made from their own bathwater ㅤ Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundat…","meta_description":"Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Big shoutout to our sponsor, Knak ! Marketers, you know the pain… You spend hours on a campaign…","key_points":[],"chapters":[],"topics":[],"duration_seconds":671,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/episodes/what-s-up-this-week-the-anti-ai-advertising-movement-connected-tv-is-for-all-size-marketers-now-b2b-and-b2c-ep-488/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-the-anti-ai-advertising-movement-connected-tv-is-for-all-size-marketers-now-b2b-and-b2c-ep-488.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}