{"podcast":{"title":"Do This, NOT That: Marketing Tips with Jay Schwedelson","slug":"do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","podcast_index_feed_id":6571740,"rss_url":"https://feeds.captivate.fm/do-this-not-that/","website_url":"https://do-this-not-that.captivate.fm","image_url":"https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg","author":"GURU Media Hub","episode_count":646,"summary":"Welcome to \"Do This, NOT That!\" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to \"Do This, NOT That!\" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!","last_synced_at":"2026-09-11T14:25:22.266542+00:00","page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740"},"episode":{"title":"What’s Up THIS WEEK?! HUGE Google AI Overview Change! Simple Prompt to Show Up Everywhere! 🥊 Rocky? Jaws? | Ep. 531","slug":"what-s-up-this-week-huge-google-ai-overview-change-simple-prompt-to-show-up-everywhere-rocky-jaws-ep-531","published_at":"2026-06-30T07:00:00+00:00","page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-huge-google-ai-overview-change-simple-prompt-to-show-up-everywhere-rocky-jaws-ep-531","show_page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","url":"https://jayschwedelson.com/whats-up-this-week-the-5-tool-trick-that-tells-you-what-to-post-ep-531","audio_url":"https://episodes.captivate.fm/episode/2ec1a038-665d-4ba3-86a1-cca6eb63a1d3.mp3","summary":"Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Big shoutout to our sponsor, Knak ! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ Something quietly broke inside Google this week, and most marketers won't notice until their AI Overview traffic disappears from the dashboard. Jay Schwedelson walks through what changed, why over 90% of that traffic just went dark, and a free 5-minute trick using ChatGPT, Claude, Gemini, Perplexity, and Grok to figure out exactly what your content should be built around. Stick around for the LinkedIn move everyone copied from Instagram, Kraft's genuinely clever ranch dressing…","meta_description":"Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net…","key_points":[],"chapters":[],"topics":[],"duration_seconds":644,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/episodes/what-s-up-this-week-huge-google-ai-overview-change-simple-prompt-to-show-up-everywhere-rocky-jaws-ep-531/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/what-s-up-this-week-huge-google-ai-overview-change-simple-prompt-to-show-up-everywhere-rocky-jaws-ep-531.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}