{"podcast":{"title":"Do This, NOT That: Marketing Tips with Jay Schwedelson","slug":"do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","podcast_index_feed_id":6571740,"rss_url":"https://feeds.captivate.fm/do-this-not-that/","website_url":"https://do-this-not-that.captivate.fm","image_url":"https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg","author":"GURU Media Hub","episode_count":646,"summary":"Welcome to \"Do This, NOT That!\" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to \"Do This, NOT That!\" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!","last_synced_at":"2026-09-11T14:25:22.266542+00:00","page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740"},"episode":{"title":"STOP Making BORING Marketing Right Now 🚫 Jay's SCOOP | Ep. 515","slug":"stop-making-boring-marketing-right-now-jay-s-scoop-ep-515","published_at":"2026-05-28T07:00:00+00:00","page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/stop-making-boring-marketing-right-now-jay-s-scoop-ep-515","show_page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","url":"https://jayschwedelson.com/stop-making-boring-marketing-right-now-jays-scoop-ep-515","audio_url":"https://episodes.captivate.fm/episode/3a0cbe9a-1562-4404-bd17-25e2d976e2b9.mp3","summary":"Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Ever wonder why your slick, AI-polished marketing content gets crickets while someone's shaky phone clip from a hallway racks up engagement? Jay Schwedelson breaks down the lo-fi content formats actually winning right now, with hard numbers on why behind-the-scenes videos, walking selfies, and even airport rants outperform the polished stuff. Stick around for the chaos of prepping Eventastic, which somehow involves a Taylor Swift impersonator, a mouth guard game, and a guy being shot out of a cannon. ㅤ Best Moments: (00:16) Why expensive, AI-perfect marketing now reads as more boring than wallpaper (01:30) Behind-the-scenes video drives 200% higher engagement on LinkedIn than any other format (02:45) The red play button trick that lifts email click-through rates by 34% (03:30) Walking selfies pull 49% higher completion on LinkedIn and 57% on Instagram (04:14) Desk drive-bys and…","meta_description":"Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net…","key_points":[],"chapters":[],"topics":[],"duration_seconds":655,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/episodes/stop-making-boring-marketing-right-now-jay-s-scoop-ep-515/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/stop-making-boring-marketing-right-now-jay-s-scoop-ep-515.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}