{"podcast":{"title":"Do This, NOT That: Marketing Tips with Jay Schwedelson","slug":"do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","podcast_index_feed_id":6571740,"rss_url":"https://feeds.captivate.fm/do-this-not-that/","website_url":"https://do-this-not-that.captivate.fm","image_url":"https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg","author":"GURU Media Hub","episode_count":598,"summary":"Welcome to \"Do This, NOT That!\" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to \"Do This, NOT That!\" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740"},"episode":{"title":"SPECIAL SERIES ==> Quick Wins and Some Nonsense <== | BATHROOM Break #102 COLLAB: The Marketing Millennials + Do This, Not That","slug":"special-series-quick-wins-and-some-nonsense-bathroom-break-102-collab-the-marketing-millennials-do-this-not-that","published_at":"2026-04-06T07:00:00+00:00","page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/special-series-quick-wins-and-some-nonsense-bathroom-break-102-collab-the-marketing-millennials-do-this-not-that","show_page_url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740","url":"https://jayschwedelson.com/special-series-jays-50th-mad-libs-and-email-deliverability-hacks-bathroom-break-102-collab-the-marketing-millennials-do-this-not-that","audio_url":"https://episodes.captivate.fm/episode/3e3043d7-0b69-482a-9324-906310225088.mp3","summary":"Turning 50 comes with a lot of surprises, but reading a custom Mad Libs advertisement about a hairy luxury tomato cruise might be the most bizarre one yet. Before jumping into childhood lunchbox trauma,  Daniel Murray  and  Jay Schwedelson  share some surprisingly effective email marketing tactics that go against conventional wisdom. You will find out why putting newsletter edition numbers back into your subject lines is suddenly working and how three simple words can drastically improve your open rates. ‎  Best Moments: (01:56) Daniel reads a hilarious custom Mad Libs advertisement created for Jay's 50th birthday (03:44) Why a documentary about a broken cruise ship is highly recommended viewing (04:44) Jay explains why adding the edition number back into newsletter subject lines is lifting open rates (06:04) How adding a simple personal question to your emails improves reply rates and deliverability (07:45) Using the words and, but, or plus in your pre-header text to increase open rates by 10 percent (11:02) Dani…","meta_description":"Turning 50 comes with a lot of surprises, but reading a custom Mad Libs advertisemen…","key_points":[],"chapters":[],"topics":[],"duration_seconds":762,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/episodes/special-series-quick-wins-and-some-nonsense-bathroom-break-102-collab-the-marketing-millennials-do-this-not-that/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson-6571740/special-series-quick-wins-and-some-nonsense-bathroom-break-102-collab-the-marketing-millennials-do-this-not-that.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}