{"podcast":{"title":"Do Small Business Like a Big Boss Podcast","slug":"do-small-business-like-a-big-boss-podcast-7627760","podcast_index_feed_id":7627760,"rss_url":"https://api.riverside.fm/hosting/OoLlOizM.rss","website_url":"https://sedgwickandrews.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/07cacb42-7c0f-44d4-884d-8be23043124e/logos/e9430cc7-f608-4e67-906f-49a9804b50f7.png","author":"Aisha Massengill","episode_count":17,"summary":"Ready to take your small business from basement startup to Big Boss success? Welcome to Do Small Business Like a Big Boss! where we prove that with the right strategy, any up and coming business owner can compete with the big guys. Hosted by Aisha Jorge Massengill, founder of Sedgwick Andrews Legal & Consulting, a seasoned employment attorney who's advised large publicly traded companies for over two decades, this podcast is your courtside seat to business transformation. Just like that fearless 13-year-old girl shouting \"\"I got next!\"\" on Bronx basketball courts, successful entrepreneurs don't just wait their turn—they prepare for it. They study the game, assess the competition, and build the skills they need to win when opportunity calls. What You'll Discover: Real Success Stories: In-depth interviews with business owners who've successfully scaled from side hustles to legitimate enterprises Strategic Frameworks: Proven systems and structures that help small businesses compete like industry giants Legal & HR Insights: Employment law guidance that protects your growing team while fostering company culture Risk Management for Entrepreneurs: Smart ways to minimize liability while m…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760"},"episode":{"title":"Hiring Secrets for Startups: What Every Founder Needs to Know","slug":"hiring-secrets-for-startups-what-every-founder-needs-to-know","published_at":"2026-03-25T13:00:00+00:00","page_url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760/hiring-secrets-for-startups-what-every-founder-needs-to-know","show_page_url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760","url":"https://api.riverside.com/hosting-analytics/media/e17de0d05f8cb4cdc570e358a9f33ae81ef04a0f4c3789b52b99cee5f74d98d6/eyJlcGlzb2RlSWQiOiJlNGZmNzU1Ni1lNmFkLTRmMDMtOTgyYy0xN2FhMjkxOTJjMjkiLCJwb2RjYXN0SWQiOiIwN2NhY2I0Mi03YzBmLTQ0ZDQtODg0ZC04YmUyMzA0MzEyNGUiLCJhY2NvdW50SWQiOiI2ODdhZjZjNWY1MjhmYzVlMDY2ZTc2ZmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljM2Q0ZGE2M2NmMWRiN2Q5YjlhNDYyL2Fpc2hhLW1hc3NlbmdpbGxzLXN0dWRpby1jb21wb3Nlci0yMDI2LTMtMjVfXzEzLTI4LTEwLm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/e17de0d05f8cb4cdc570e358a9f33ae81ef04a0f4c3789b52b99cee5f74d98d6/eyJlcGlzb2RlSWQiOiJlNGZmNzU1Ni1lNmFkLTRmMDMtOTgyYy0xN2FhMjkxOTJjMjkiLCJwb2RjYXN0SWQiOiIwN2NhY2I0Mi03YzBmLTQ0ZDQtODg0ZC04YmUyMzA0MzEyNGUiLCJhY2NvdW50SWQiOiI2ODdhZjZjNWY1MjhmYzVlMDY2ZTc2ZmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljM2Q0ZGE2M2NmMWRiN2Q5YjlhNDYyL2Fpc2hhLW1hc3NlbmdpbGxzLXN0dWRpby1jb21wb3Nlci0yMDI2LTMtMjVfXzEzLTI4LTEwLm1wMyJ9.mp3","summary":"In this episode of Do Small Business Like a Big Boss , host Aisha Massengill , Founder of Sedgwick Andrews Legal & Consulting, LLC , sits down with Bala Vishwanath , Founder and CEO of Novo Guild , to break down what it really takes to hire the right people in a startup. Bala shares lessons from decades in entrepreneurship—from early startup failures to building a high-demand recruiting firm serving venture-backed companies. They discuss why hiring is harder than most founders expect, what makes a great early-stage hire, and how Lean principles and systems can improve hiring outcomes without losing the human element. This conversation also explores the growing importance of go-to-market (GTM) talent and how immigration trends are impacting today’s tech talent pipeline. 🎧 What You’ll Learn in This Episode: Why hiring is harder than most founders expect—and why great hires still fail What GTM talent is and why it’s critical for early-stage startups How to apply Lean principles and structured systems to hiring The key traits that predict success in startup environments How immigration trends are shaping the tech talent market ⏱️ Episode Timestamps: 00:00 – Introduction & Novo Guild overview 01:08 – What GTM talent means 03:53 – Scaling a nonprofit globally 06:02 – From platform idea to recruiting firm 07:34 – Why hiring is harder than expected 10:46 – Building credibility with clients 12:20 – Applying Lean principles to hiring 17:29 – Using the scientific method in hiring 19:03 – Traits of successful startup hires 21:06 – Immigration and talent supply 23:04 – Work-life balance as a founder 24:13 – What “Big Boss” means to Bala 🎤 About the Guest: Bala Vishwanath is the Founder and CEO of Novo Guild , a talent firm helping venture-backed startups hire top engineerin…","meta_description":"In this episode of Do Small Business Like a Big Boss , host Aisha Massengill , Founder of Sedgwick Andrews Legal & Consulting, LLC , sits down with Ba…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1664,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-small-business-like-a-big-boss-podcast-7627760/episodes/hiring-secrets-for-startups-what-every-founder-needs-to-know/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760/hiring-secrets-for-startups-what-every-founder-needs-to-know.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}