{"podcast":{"title":"Do Small Business Like a Big Boss Podcast","slug":"do-small-business-like-a-big-boss-podcast-7627760","podcast_index_feed_id":7627760,"rss_url":"https://api.riverside.fm/hosting/OoLlOizM.rss","website_url":"https://sedgwickandrews.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/07cacb42-7c0f-44d4-884d-8be23043124e/logos/e9430cc7-f608-4e67-906f-49a9804b50f7.png","author":"Aisha Massengill","episode_count":17,"summary":"Ready to take your small business from basement startup to Big Boss success? Welcome to Do Small Business Like a Big Boss! where we prove that with the right strategy, any up and coming business owner can compete with the big guys. Hosted by Aisha Jorge Massengill, founder of Sedgwick Andrews Legal & Consulting, a seasoned employment attorney who's advised large publicly traded companies for over two decades, this podcast is your courtside seat to business transformation. Just like that fearless 13-year-old girl shouting \"\"I got next!\"\" on Bronx basketball courts, successful entrepreneurs don't just wait their turn—they prepare for it. They study the game, assess the competition, and build the skills they need to win when opportunity calls. What You'll Discover: Real Success Stories: In-depth interviews with business owners who've successfully scaled from side hustles to legitimate enterprises Strategic Frameworks: Proven systems and structures that help small businesses compete like industry giants Legal & HR Insights: Employment law guidance that protects your growing team while fostering company culture Risk Management for Entrepreneurs: Smart ways to minimize liability while m…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760"},"episode":{"title":"From Groupon Deals to Multiple Business Lines: How One Spa Owner Built Tocar From a Single Room","slug":"from-groupon-deals-to-multiple-business-lines-how-one-spa-owner-built-tocar-from-a-single-room","published_at":"2026-04-01T14:51:42+00:00","page_url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760/from-groupon-deals-to-multiple-business-lines-how-one-spa-owner-built-tocar-from-a-single-room","show_page_url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760","url":"https://api.riverside.com/hosting-analytics/media/0cafe7795a1ae845d2b01a885205a36127e4ece85fda992d3bdeb3c4082560bc/eyJlcGlzb2RlSWQiOiIxNzlkMjNiYy1iYTkyLTRkNGEtOTU5MS04MjUwOWQ1MTJkOTgiLCJwb2RjYXN0SWQiOiIwN2NhY2I0Mi03YzBmLTQ0ZDQtODg0ZC04YmUyMzA0MzEyNGUiLCJhY2NvdW50SWQiOiI2ODdhZjZjNWY1MjhmYzVlMDY2ZTc2ZmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljZDMyMTI1YmQ1OTI3NTdlNzhlNmFhL2Fpc2hhLW1hc3NlbmdpbGxzLXN0dWRpby1jb21wb3Nlci0yMDI2LTQtMV9fMTYtNTYtMTgubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/0cafe7795a1ae845d2b01a885205a36127e4ece85fda992d3bdeb3c4082560bc/eyJlcGlzb2RlSWQiOiIxNzlkMjNiYy1iYTkyLTRkNGEtOTU5MS04MjUwOWQ1MTJkOTgiLCJwb2RjYXN0SWQiOiIwN2NhY2I0Mi03YzBmLTQ0ZDQtODg0ZC04YmUyMzA0MzEyNGUiLCJhY2NvdW50SWQiOiI2ODdhZjZjNWY1MjhmYzVlMDY2ZTc2ZmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljZDMyMTI1YmQ1OTI3NTdlNzhlNmFhL2Fpc2hhLW1hc3NlbmdpbGxzLXN0dWRpby1jb21wb3Nlci0yMDI2LTQtMV9fMTYtNTYtMTgubXAzIn0=.mp3","summary":"In this episode of Do Small Business Like a Big Boss, host Aisha Jorge Massengill, Founder and Principal Attorney at Sedgwick Andrews Legal & Consulting, LLC, sits down with Stephen Conti, Founder and CEO of Tocar Spa, Tocar Sport, and Tocar Corporate Wellness. Stephen shares the remarkable story of how he went from running a small spa with Groupon deals to managing a multi-division wellness business in Howard County, Maryland. He reveals the real-life challenges, wins, and valuable lessons from his entrepreneurial journey, offering insights every aspiring entrepreneur can learn from. 🎧 What You’ll Learn in This Episode: How Stephen transitioned from a marketing career to owning a thriving wellness business The ups and downs of using Groupon as a launch strategy and what he would do differently The importance of word-of-mouth referrals and leveraging networking through the Chamber of Commerce How the Goldman Sachs 10,000 Small Businesses program helped accelerate his growth The importance of hiring for cultural fit in a service-based business How to scale a business without losing loyal clients, including transitioning them to other providers ⏱️ Episode Timestamps: 00:00 – Introduction 01:27 – Stephen’s life before Tocar Spa 07:17 – The side hustle: working at a massage franchise 09:27 – Early days of Tocar: no systems, just Groupon 11:20 – Networking: word-of-mouth & social media 14:47 – SCORE, Goldman Sachs, and finding the right CPA 17:18 – Funding the business and bootstrapping 18:35 – Identifying the revenue ceiling and scaling 20:27 – Hiring for culture fit 23:45 – Transitioning clients and leadership layers 32:40 – AI & robotic massage tech 40:35 – Advice to his younger self 45:14 – What Do Small Business Like a Big Boss means to Stephen 👤 About the…","meta_description":"In this episode of Do Small Business Like a Big Boss, host Aisha Jorge Massengill, Founder and Principal Attorney at Sedgwick Andrews Legal & Consulti…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2840,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-small-business-like-a-big-boss-podcast-7627760/episodes/from-groupon-deals-to-multiple-business-lines-how-one-spa-owner-built-tocar-from-a-single-room/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760/from-groupon-deals-to-multiple-business-lines-how-one-spa-owner-built-tocar-from-a-single-room.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}