{"podcast":{"title":"Do More By Doing Less - Time Freedom for Entrepreneurs, Small Business Owners, and Solopreneurs","slug":"do-more-by-doing-less-time-freedom-for-entrepreneurs-small-business-owners-and-solopreneurs-6570871","podcast_index_feed_id":6570871,"rss_url":"https://www.spreaker.com/show/5917958/episodes/feed","website_url":"https://www.spreaker.com/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs-small-business-owners-and-solopreneurs--5917958","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4f5a4be6621b560142a3eb3727755696.jpg","author":"Charles Alexander","episode_count":107,"summary":"Welcome to the Do More by Doing Less podcast with Charles Alexander, the show for Small Business Owners, Start Ups, and Busy Folks! This is not another productivity, hustle, and grind podcast. I literally want you to do less. Many of us are overwhelmed, frustrated, and need a break. The good news is that we can accomplish much more than now. Once we focus on the vital few, and prioritize things that make our lives and the lives of people around us better, we can “do more by doing less”. This podcast is funny, simple, and has real-world stories. The episodes alternate between my solo podcasts and guest podcasts. In the solo episodes I share stories and frameworks from my experience in coaching small business owners and my own entrepreneurship endeavors. Oh, and any other story that can get a laugh while sticking to the theme of the podcast😊 In the guest podcasts, I will bring on other entrepreneurs who will share their expertise and discuss their own methods for doing more by doing less. That’s it. Subscribe now so you don’t miss an episode and have fun listening while you drive, do the dishes, or mow the lawn!","last_synced_at":"2026-09-16T00:18:43.389445+00:00","page_url":"https://stenobird.com/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs-small-business-owners-and-solopreneurs-6570871"},"episode":{"title":"When You Try to Sell to Everyone, You Sell to No One","slug":"when-you-try-to-sell-to-everyone-you-sell-to-no-one","published_at":"2026-06-30T10:00:02+00:00","page_url":"https://stenobird.com/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs-small-business-owners-and-solopreneurs-6570871/when-you-try-to-sell-to-everyone-you-sell-to-no-one","show_page_url":"https://stenobird.com/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs-small-business-owners-and-solopreneurs-6570871","url":"https://www.spreaker.com/episode/when-you-try-to-sell-to-everyone-you-sell-to-no-one--72534582","audio_url":"https://api.spreaker.com/download/episode/72534582/how_to_find_your_best_customer.mp3","summary":"Show Summary: In this episode, I share the story of a liquor store owner who was convinced high-end wine accessories would transform his business. A simple one-day customer tracking experiment revealed something completely different. The lesson is one I see repeatedly with small business owners: when you try to market to everyone, you usually end up connecting with no one. The businesses that grow fastest understand exactly who their best customers are and focus their time, money, and energy there. Takeaways: • Your best customers are often easier to identify than you think. • Assumptions are dangerous. Data beats opinions every time. • Trying to serve everyone usually weakens your marketing. • The customers who generate the most revenue are not always the customers you enjoy serving most. • Narrowing your focus often increases sales instead of limiting them. Action For You To Take: Review your customer list and answer two questions: Which customers generate the most revenue? Which customers do you enjoy working with the most? Then look for common characteristics such as age, industry, income level, company size, location, or buying behavior. Write them down instead of relying on memory. What To Do Next: If you want help building time freedom while still growing your business, schedule a quick, non-sales, chat with me at yourcharlesalexander.com.","meta_description":"Show Summary: In this episode, I share the story of a liquor store owner who was convinced high-end wine accessories would transform his business. A simpl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":299,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-more-by-doing-less-time-freedom-for-entrepreneurs-small-business-owners-and-solopreneurs-6570871/episodes/when-you-try-to-sell-to-everyone-you-sell-to-no-one/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs-small-business-owners-and-solopreneurs-6570871/when-you-try-to-sell-to-everyone-you-sell-to-no-one.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}