{"podcast":{"title":"Do Business. Do Life. — The Financial Advisor Podcast — DBDL","slug":"do-business-do-life-the-financial-advisor-podcast-dbdl-6175641","podcast_index_feed_id":6175641,"rss_url":"https://rss.art19.com/do-business-do-life","website_url":"https://bradleyjohnson.com/","image_url":"https://content.production.cdn.art19.com/images/5d/61/41/40/5d614140-ff41-4464-ac12-b87806813485/250e59ec22b2823877b71bd4ae3cd76f405eafef974ee126d7a9917142c45e47529b3f4359a7f5f8057b0dfc9cdf75c33cd84aca1f897130cdc8fc28fa45a35f.jpeg","author":"Brad Johnson","episode_count":166,"summary":"\"Do Business. Do Life.\" is a weekly podcast dedicated to helping the independent financial advisor create unlimited growth and freedom in their business AND life. Having been a coach for the top 1% of independent financial advisors for 15+ years, Brad Johnson has seen far too many leaders in financial services sacrifice their marriages, health, relationships, and everything else that matters to walk across an industry stage recognizing their \"success.\" That model is broken, and Brad's on a mission to fix it. Join Brad as he distills the best advice from top thought leaders and applies it to the world of independent financial advising. Get actionable tips/tactics on sales, marketing, entrepreneurship, business growth, lead generation, hiring, training, team building, company culture, core values, work/life integration, family, relationships, and more! \"Do Business. Do Life.\" is way more than just another podcast for financial advisors. It's an experience. It's a community. And more than anything, it's a movement. #DBDL Want to discover what it truly means to succeed as a financial advisor? Subscribe to Do Business, Do Life OR visit https://bradleyjohnson.com/","last_synced_at":null,"page_url":"https://stenobird.com/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl-6175641"},"episode":{"title":"162: Jefferson Fisher - One Word That’s Destroying Client Trust","slug":"162-jefferson-fisher-one-word-that-s-destroying-client-trust","published_at":"2026-04-01T08:00:00+00:00","page_url":"https://stenobird.com/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl-6175641/162-jefferson-fisher-one-word-that-s-destroying-client-trust","show_page_url":"https://stenobird.com/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl-6175641","url":"https://rss.art19.com/episodes/7e573060-0176-44f9-8565-753f5ca7942c.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://rss.art19.com/episodes/7e573060-0176-44f9-8565-753f5ca7942c.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Across the table from every prospect is a hidden conversation—fear, insecurity, skepticism, or past experiences that shape how they hear everything you say. In this episode, I sit down with trial attorney, communication expert, and New York Times bestselling author Jefferson Fisher to unpack the subtle communication skills that determine whether clients trust you or shut down. Jefferson shares the same techniques he uses in courtrooms and high-stakes negotiations: how to recognize when someone is pulling away in a conversation, how to reduce tension instead of escalating it, and how a single word choice can change the direction of a meeting. We also get into the power of the pause, why arguments rarely lead to influence, and how slowing down your communication can instantly increase the perception of confidence and wisdom. If you’re an advisor who wants deeper trust with clients, stronger conversations, and more influence in every meeting, this episode is packed with practical insights you can start using immediately. 3 of the biggest insights from Jefferson Fisher… #1.) There’s Always a “Hidden Conversation” Every client conversation has two layers: what’s being said, and what’s actually being felt. Jefferson explains that advisors who ignore the emotional layer—fear, insecurity, confusion—miss the real opportunity to connect and how to create an environment where clients feel safe enough to open up. #2.) The Words You Use Will Either Create Resistance or Trust Small language shifts can completely change how a conversation feels. Replacing “but” with “and,” slowing down your delivery, and avoiding jargon can lower defensiveness instantly. The goal isn’t to sound smart, it’s to make the other person feel understood and comfortable. #3.) Master the Pause And You’ll Mast…","meta_description":"Across the table from every prospect is a hidden conversation—fear, insecurity, skepticism, or past experiences that shape how they hear everything you sa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3372,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-business-do-life-the-financial-advisor-podcast-dbdl-6175641/episodes/162-jefferson-fisher-one-word-that-s-destroying-client-trust/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl-6175641/162-jefferson-fisher-one-word-that-s-destroying-client-trust.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}