{"podcast":{"title":"Ditching Hourly","slug":"ditching-hourly-660667","podcast_index_feed_id":660667,"rss_url":"https://feeds.transistor.fm/ditching-hourly","website_url":"https://podcast.ditchinghourly.com","image_url":"https://img.transistorcdn.com/1haSTUlWAslioIC9C5fl7YIvIbCJW7RVCjfPhILdhRc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjY2/ZjU5OTA5OWI3YzI2/MzdiODJlMmUwZWY1/NTJjZC5qcGc.jpg","author":"Jonathan Stark","episode_count":395,"summary":"For solo professionals who want to make more and work less without hiring.","last_synced_at":"2026-07-05T00:18:50.797839+00:00","page_url":"https://stenobird.com/podcast/ditching-hourly-660667"},"episode":{"title":"Eleanor Mayrhofer - Productized Web Design","slug":"eleanor-mayrhofer-productized-web-design","published_at":"2025-10-21T10:00:00+00:00","page_url":"https://stenobird.com/podcast/ditching-hourly-660667/eleanor-mayrhofer-productized-web-design","show_page_url":"https://stenobird.com/podcast/ditching-hourly-660667","url":"https://share.transistor.fm/s/27315751","audio_url":"https://media.transistor.fm/27315751/bc7d24c9.mp3","summary":"Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services. Links: Eleanor's website » https://www.eleanormayrhofer.com/ditching Eleanor's LinkedIn » https://www.linkedin.com/in/eleanormayrhofer/ Chapters: (00:00) - Introduction and Guest Welcome (00:14) - Eleanor's Background and Business Model (00:52) - Straight to Non-Hourly (02:01) - Starting a Solo Business During COVID (02:44) - Initial Market Approach and Challenges (03:48) - Developing a Productized Service (04:25) - Current Business Model: Website in a Week (05:31) - Client Interaction and Project Scope (09:40) - Copywriting and Strategy Sessions (16:31) - Handling Project Scope and Client Expectations (21:24) - Marketing and Client Acquisition (23:20) - Client Commissions and Referrals (23:40) - Subscription Maintenance Services (24:53) - Positioning and Target Audience (25:53) - Overcoming Launch Procrastination (27:11) - Client Collaboration and Revisions (28:55) - Technical Setup and DNS Challenges (31:25) - Post-Launch Support and Testimonials (33:13) - Pros and Cons of Productized Services (36:55) - Sales Process and Lead Time (38:55) - Long-Term Plans and Project Juggling (41:01) - Avoiding Boredom with Productized Services (42:20) - Conclusion and Contact Information ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning. B…","meta_description":"Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services. Links: Eleano…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2585,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ditching-hourly-660667/episodes/eleanor-mayrhofer-productized-web-design/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ditching-hourly-660667/eleanor-mayrhofer-productized-web-design.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}