{"podcast":{"title":"Digitally Curious","slug":"digitally-curious-1172632","podcast_index_feed_id":1172632,"rss_url":"https://rss.buzzsprout.com/350069.rss","website_url":"https://podc.st","image_url":"https://storage.buzzsprout.com/4h7xvbrf2wf62fz353rieq9yjmi0?.jpg","author":"with Actionable Futurist® Andrew Grill","episode_count":109,"summary":"Digitally Curious is a show all about the near-term future with actionable advice from a range of global experts. Order the book that showcases these episodes at curious.click/order Who is your host, Andrew Grill? He’s the AI expert who speaks your business language. After 30+ years building tech solutions at companies like IBM and a range of high-tech startups, Andrew now helps executives navigate AI without getting lost in the complexity. He has held senior leadership roles, including Global Managing Partner at IBM , and has collaborated with C-suite teams from organisations such as Shell, Vodafone, Dell, SAP Concur, Nike, Nestlé, and the NHS. Andrew has delivered 7 00 keynotes in over 50 countries on topics such as generative AI, quantum computing, digital transformation, and the future of work. Ranked among the world’s top 10 futurist speakers and a finalist for AI Expert of the Year, in 2025, he was recognised on the AI 100 UK List as one of the country’s leading voices in responsible Artificial Intelligence. He is the author of Digitally Curious (2024), a bestselling guide to navigating the future of AI and technology, and host of the Digitally Curious Podcast (since 2019),…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/digitally-curious-1172632"},"episode":{"title":"S6 Episode 12: Mastering B2B Marketing: Insights from Exclaimer’s CMO Carol Howley","slug":"s6-episode-12-mastering-b2b-marketing-insights-from-exclaimer-s-cmo-carol-howley","published_at":"2024-11-11T16:00:00+00:00","page_url":"https://stenobird.com/podcast/digitally-curious-1172632/s6-episode-12-mastering-b2b-marketing-insights-from-exclaimer-s-cmo-carol-howley","show_page_url":"https://stenobird.com/podcast/digitally-curious-1172632","url":"https://digitallycurious.ai/mastering-b2b-marketing-insights-from-exclaimer-cmo-carol-howley","audio_url":"https://www.buzzsprout.com/350069/episodes/16085333-s6-episode-12-mastering-b2b-marketing-insights-from-exclaimer-s-cmo-carol-howley.mp3","summary":"B2B marketing leader Carol Howley explains how to transition from fragmented marketing to a professionalized, multi-channel demand generation engine. She shares strategies for aligning sales and marketing, leveraging nearbound partnerships, and utilizing email signatures as a high-impact marketing channel.","meta_description":"Exclaimer CMO Carol Howley shares expert insights on scaling B2B marketing, managing change, and leveraging AI and email signatures for brand growth.","key_points":["Main idea: Achieving 300% higher results requires integrating marketing campaigns across at least four different channels to create consistent brand reinforcement","Practical takeaway: Use email signatures as a strategic marketing real estate by including humanizing elements like photos and timely, relevant promotions","Failure mode: Avoid the 'cat and dog' relationship between sales and marketing by actively working to align objectives and feedback loops","Practical takeaway: Implement a 'nearbound' strategy by leveraging trusted industry partners and existing customer relationships to drive demand","Main idea: AI will not replace marketers, but marketers who understand how to leverage AI will replace those who do not"],"chapters":[{"start_ms":60000,"title":"Career Foundations","summary":"Carol discusses her early career at Best Western and how data-driven email activity sparked her passion for B2B marketing."},{"start_ms":240000,"title":"Professionalizing Demand Gen","summary":"The challenge of transforming Exclaimer from a long-standing company without demand generation into a professionalized marketing machine."},{"start_ms":420000,"title":"Customer-Centric Growth","summary":"Identifying market opportunities by listening to customer needs and expanding product capabilities."},{"start_ms":770000,"title":"Sales and Marketing Alignment","summary":"Strategies for breaking down silos between sales and marketing teams to ensure unified business goals."},{"start_ms":1130000,"title":"Multi-Channel Strategy","summary":"The importance of a content engine and reaching customers through diverse touchpoints to build brand trust."},{"start_ms":1300000,"title":"The Impact of AI","summary":"Navigating the shift toward AI integration and addressing employee concerns regarding automation and job roles."},{"start_ms":2190000,"title":"Email Signatures as Marketing","summary":"How to capitalize on email signature real estate to drive engagement and humanize brand communication."}],"topics":["B2B Marketing","Demand Generation","SaaS Strategy","AI in Marketing","Sales Alignment","Email Signature Management","Brand Building","Change Management"],"duration_seconds":2380,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/digitally-curious-1172632/episodes/s6-episode-12-mastering-b2b-marketing-insights-from-exclaimer-s-cmo-carol-howley/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/digitally-curious-1172632/s6-episode-12-mastering-b2b-marketing-insights-from-exclaimer-s-cmo-carol-howley.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}