{"podcast":{"title":"Digital Marketing Stories","slug":"digital-marketing-stories-6726960","podcast_index_feed_id":6726960,"rss_url":"https://feeds.captivate.fm/bdwjb/","website_url":"https://www.bdwjb.com","image_url":"https://artwork.captivate.fm/c1084d43-9e3d-4bcd-971a-813373a0cb5f/CqebHeRXGZzaRyT_zGKNhbw5.jpg","author":"Jim Banks","episode_count":56,"summary":"Want to know the characteristic ALL digital marketers share? They have ALL made bad decisions at some point in their digital marketing career. In every podcast episode you'll hear from digital marketing experts who have made bad decisions and the lessons they learned in the process. Digital marketers, entrepreneurs, business owners or people who just like to listen to cringeworthy stories, prepare to be entertained and educated. Candid discussions, guaranteed with the odd bit of profanity here and there. New episodes drop every Wednesday.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/digital-marketing-stories-6726960"},"episode":{"title":"The Art of Surviving Google’s AI Takeover in Paid Search","slug":"the-art-of-surviving-google-s-ai-takeover-in-paid-search","published_at":"2025-11-11T13:00:00+00:00","page_url":"https://stenobird.com/podcast/digital-marketing-stories-6726960/the-art-of-surviving-google-s-ai-takeover-in-paid-search","show_page_url":"https://stenobird.com/podcast/digital-marketing-stories-6726960","url":"https://www.bdwjb.com/s3e7/","audio_url":"https://dts.podtrac.com/redirect.mp3/op3.dev/e/episodes.captivate.fm/episode/8ca7748a-06be-4bdf-a5cc-ef043f9a615a.mp3","summary":"From conference travels in London, Berlin, and Bologna, to candid discussions about how the world of Pay Per Click advertising has shifted, Kirk and Jim peel back the curtain on everything from early Google Ads hacks to today's AI-driven campaigns. Dive into topics including: PPC Evolution : How the landscape has dramatically changed in the past two years and what digital marketers MUST know to stay ahead. Brand Bidding Masterclass : Should you bid on your own brand or not? Discover the nuanced strategies that separate high-performing campaigns from wasted ad spend. Performance Max & Automation : The real impact of Google's automation on small and large advertisers—and what agency owners need to watch out for. Efficiency vs Growth : Why modern PPC is increasingly about efficiency, and how managers can strategically support broader business goals. Data, Privacy & Attribution : Learn how data limitations, privacy (GDPR), and evolving attribution models impact campaign performance and reporting. Expert Advice for Agencies & Brands : Hear industry-tested tactics for campaign structure, budgeting, and leveraging automation without sacrificing control. Whether you're a seasoned digital marketing pro or just getting started in PPC, this episode is packed with practical advice and fresh perspectives that will help you boost ROI, streamline your strategies, and adapt with confidence in a competitive market. Ponderings of a PPC Professional 🎙 Introducing the PPC Ponderings Podcast 🎙 | ZATO PPC Marketing X - PPC Kirk YouTube - Merchant Center Mastery TikTok - Make Your Day Kirk Williams - ZATO | LinkedIn ZATO Marketing | PPC Management, Paid Ad Management I have one small favour to ask. Would you please follow the show wherever you listen to podcasts. Your support hel…","meta_description":"From conference travels in London, Berlin, and Bologna, to candid discussions about how the world of Pay Per Click advertising has shifted, Kirk and Jim p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3993,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/digital-marketing-stories-6726960/episodes/the-art-of-surviving-google-s-ai-takeover-in-paid-search/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/digital-marketing-stories-6726960/the-art-of-surviving-google-s-ai-takeover-in-paid-search.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}