{"podcast":{"title":"Digital Marketing Masters Podcast","slug":"digital-marketing-masters-podcast-670871","podcast_index_feed_id":670871,"rss_url":"https://serve.podhome.fm/rss/0092a644-f6ce-5d31-a24f-21acbd61e24b","website_url":"https://serve.podhome.fm/digital-marketing-masters","image_url":"https://assets.podhome.fm/4d1e73ff-e6eb-47f1-1638-08dbdee31115/639143748470840511DIGITAL%20MARKETING%20MASTERS%20%281400x1400px%29.jpg","author":"Hook Digital Marketing","episode_count":290,"summary":"Digital Marketing Masters Podcast with your host, Bestselling Author, Matt Rouse and your co-host, Film Maker, Mahek Anam. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea and will knock your socks off.","last_synced_at":"2026-06-05T04:17:48.953539+00:00","page_url":"https://stenobird.com/podcast/digital-marketing-masters-podcast-670871"},"episode":{"title":"Branding in the Age of AI with Mairin Deery (282)","slug":"branding-in-the-age-of-ai-with-mairin-deery-282","published_at":"2026-04-30T18:01:31+00:00","page_url":"https://stenobird.com/podcast/digital-marketing-masters-podcast-670871/branding-in-the-age-of-ai-with-mairin-deery-282","show_page_url":"https://stenobird.com/podcast/digital-marketing-masters-podcast-670871","url":"https://serve.podhome.fm/episodepage/digital-marketing-masters/282","audio_url":"https://serve.podhome.fm/episode/4d1e73ff-e6eb-47f1-1638-08dbdee31115/63913168407155745576aff447-6004-432a-9bde-257177cfc98bv1.mp3","summary":"In this episode of Digital Marketing Masters, I sit down with creative director and brand strategist Mairin Deery to unpack what branding looks like in the age of AI, with candid interjections from our creative lead, Mehak. We explore why AI shines as an accelerator for strategy, iteration, and operational efficiency, but still can’t replace the messy, specific, human experiences that make brands resonate. From “highest common denominator” outputs to the trap of vibe-branding and cloned .md design files, we dig into how to use AI as an assistant, not a substitute, for a well-defined “why you, why now.” We also talk about when efficiency should win (think windshield wipers and flight bookings) and when to protect the unscalable human moments that build trust. Expect practical advice on prompting AI to push back, using it as a thinking partner, and threading your irreducibly human brand core through everything you scale. Your homework: write your “why you, why now” in a few sentences and then maybe let AI help you amplify it, not replace it. https://www.mairindeery.com/ Looking for a podcast guest? Author Matt Rouse Hook Digital Marketing | Hook Digital Marketing Canada Market your local business on autopilot: SMB Autopilot","meta_description":"In this episode of Digital Marketing Masters, I sit down with creative director and brand strategist Mairin Deery to unpack what branding looks like in th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2227,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/digital-marketing-masters-podcast-670871/episodes/branding-in-the-age-of-ai-with-mairin-deery-282/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/digital-marketing-masters-podcast-670871/branding-in-the-age-of-ai-with-mairin-deery-282.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}