{"podcast":{"title":"Digital Marketing Made Easy","slug":"digital-marketing-made-easy-910961","podcast_index_feed_id":910961,"rss_url":"https://www.spreaker.com/show/2894379/episodes/feed","website_url":"http://www.digitalandsocialmediaacademy.com","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/48e20b3daf2b1c1def8ac4b7165fd48b.jpg","author":"Business Consort Academy","episode_count":111,"summary":"Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com","last_synced_at":"2026-06-11T12:17:07.021082+00:00","page_url":"https://stenobird.com/podcast/digital-marketing-made-easy-910961"},"episode":{"title":"Ep 97- How AI Is Reshaping the Modern Digital Marketing Workday","slug":"ep-97-how-ai-is-reshaping-the-modern-digital-marketing-workday","published_at":"2026-03-05T01:00:02+00:00","page_url":"https://stenobird.com/podcast/digital-marketing-made-easy-910961/ep-97-how-ai-is-reshaping-the-modern-digital-marketing-workday","show_page_url":"https://stenobird.com/podcast/digital-marketing-made-easy-910961","url":"https://www.spreaker.com/episode/ep-97-how-ai-is-reshaping-the-modern-digital-marketing-workday--70442552","audio_url":"https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/70442552/episode_97_how_ai_is_reshaping_the_modern_digital_marketing_workday.mp3","summary":"🎙️ Digital Marketing, Made Easy Episode 97: A Day in the Life of a Digital Marketer Using AI Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to build the skills that keep you ahead of the curve. In this episode, we take a practical approach. Instead of talking about theory or trends, we walk through what a real day in modern digital marketing looks like — with AI working alongside you. Because when AI is used properly, it doesn’t replace marketers. It removes the slow, repetitive work that used to take hours. And that shift changes everything. From market research and competitor analysis… To content planning and first drafts… To campaign optimisation and performance analysis… AI can now: Summarise industry insights in minutes Surface trending search behaviour Generate structured content ideas Draft copy variations quickly Analyse campaign performance in plain language Identify optimisation opportunities faster Reduce wasted ad spend But here’s the key distinction: AI accelerates execution. Marketers still lead strategy. It cannot decide long-term positioning. It cannot understand brand nuance. It cannot replace commercial judgement. And in many ways, the better AI becomes at production, the more valuable strategic thinking becomes. In this episode, we explore: How AI is reshaping the digital marketing workday Why marketers should work with AI, not compete against it The difference between automation and strategy How commercial and strategic thinking increase in value Why modern digital marketing qualifications now include AI as a specialism Because the real competitive advantage in 2026 isn’t who uses AI. It’s who thinks strategically while using it.…","meta_description":"🎙️ Digital Marketing, Made Easy Episode 97: A Day in the Life of a Digital Marketer Using AI Welcome back to Digital Marketing, Made Easy — the podcast wh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":453,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/digital-marketing-made-easy-910961/episodes/ep-97-how-ai-is-reshaping-the-modern-digital-marketing-workday/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/digital-marketing-made-easy-910961/ep-97-how-ai-is-reshaping-the-modern-digital-marketing-workday.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}